Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
B03 Use of Social Platform(s) in a Promotional Campaign
SHARE THE LOAD P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
HAPPY CAT BSN BANK BSN BANK	FISHERMEN INTEGRATED Kuala Lumpur	MALAYSIA
ISLAND PRU LIFE UK INSURANCE	BBDO GUERRERO Makati City	THE PHILIPPINES
JASMINE TV5 TELEVISION ENTERTAINMENT	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES
B04 Use of Social Audience in a Promotional Campaign
THE SELF SPONSORED STORY JAGUAR CHINA XJL CAR	BLUEFOCUS Shanghai	CHINA
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Gold Spike
TAOM IS HERE BINGGRAE JUICE	CREATIVIA Seoul	SOUTH KOREA
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
FAVOURITE CHILD DETECTOR PRIME TELEVSION TELEVISION PROGRAMME	FCB NEW ZEALAND Auckland	NEW ZEALAND
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA AWARENESS	GPY&R Brisbane	AUSTRALIA	Silver
GENERAL PANTS #GIVEPEACE GENERAL PANTS GROUP APPAREL / RETAIL	BASHFUL Sydney	AUSTRALIA
REUNION SHOWROOM PHILIPS ELECTRONICS SINGAPORE PHILIPS NOODLE MAKER	IRIS WORLDWIDE Singapore	SINGAPORE
LIGHTING UP LIVES PEPSICO PAKISTAN PEPSI	BBDO PAKISTAN Lahore	PAKISTAN
THE VOICE VISA INFORMATION SYSTEM (SHANGHAI) CO. CREDIT CARD	PROXIMITY CHINA Shanghai	CHINA
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA	Bronze
ORANGE RIBBON BEAUTIFUL FOUNDATION ORANGE RIBBON	HS AD Seoul	SOUTH KOREA
DONATE-POLINE CHILDFUNDKOREA CHARITY	HS AD Seoul	SOUTH KOREA
MOMENTS OF JOY P&G JOY DISHWASHING LIQUID	GREY KUALA LUMPUR	MALAYSIA
4,000 PEOPLE'S MUSIC VIDEO GYAO GYAO!	HAKUHODO Tokyo	JAPAN
C01 Fast Moving Consumer Goods
MRS. IDOL EZAKI GLICO FROZEN TREATS	ENGINE FILM Tokyo	JAPAN
BLACK ICE PROCTER & GAMBLE PANTENE	GREY GROUP Singapore	SINGAPORE
NIVEA FLAUNT IT! BEIERSDORF MALAYSIA SKINCARE	FCB Kuala Lumpur	MALAYSIA
GLICO REALTIME MOSAIC SELFIE SHANGHAI EZAKI GLICO FOODS CO. SWEETS	BEIJING DENTSU ADVERTISING Beijing	CHINA
OPENING GOOD TIMES CALBEE FOUR SEAS CO. CALBEE	LEO BURNETT HONG KONG	HONG KONG
ANTI-BACTERIAL RED PACKET UNILEVER CHINA LIFEBUOY TOTAL 10 BAR SOAP	BBH CHINA Shanghai	CHINA
T-NAPKIN BREEZE LAUNDRY DETERGENT	LOWE SINGAPORE	SINGAPORE
HUMAN CLAW MACHINE PEPSICO FOODS TAIWAN CO. LAY'S	J. WALTER THOMPSON TAIWAN Taipei	CHINESE TAIPEI	Bronze
ROCKING OUT WITH MISO SOUP! MARUKOME CO. MISO SOUP	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE MORINAGA & CO. CONFECTIONARIES	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
BANANART UNIFRUTTI JAPAN CORPORATION CHIQUITA BANANA	DENTSU Tokyo	JAPAN
MOM'S FIRST BIRTHDAY P&G PAMPERS	BEACON COMMUNICATIONS Tokyo	JAPAN
KIPPU KAT NESTLE JAPAN KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
INTERACTIVE SHOP WINDOW LOOKS AINZ&TULPE COSMETICS STORE	PUZZLE Tokyo	JAPAN
#MYFAMILYCAN SPC ARDMONA PACKAGED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA	Silver
CANTENNA SP BREWERY SP LAGER	GPY&R Brisbane	AUSTRALIA	Silver
RELEASE YOUR SUMMER IN 100 WAYS COCA-COLA CHINA SPRITE	ISOBAR CHINA GROUP Shanghai	CHINA
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS MONDE NISSIN CORPORATION PUBLIC AWARENESS MESSAGE	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
PERFUME PORTRAITS UNILEVER ASIA LUX PERSONAL CARE	J. WALTER THOMPSON SINGAPORE	SINGAPORE	Short List
THE GREAT WARM UP THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA	Short List
BEER GAO ASIA PACIFIC BREWERIES SINGAPORE GUINNESS	BBDO SINGAPORE Singapore	SINGAPORE
UBER ICE CREAM UNILEVER MAGNUM	PHD Shanghai	CHINA
PRAY TO LOSE NUTRALITE HEALTHIER TABLE SPREAD	DDB MUDRA GROUP Mumbai	INDIA
C02 Cars & Automotive Services
BLACK BOX HARLEY-DAVIDSON JAPAN STREET 750	E-GRAPHICS COMMUNICATIONS Yokohama	JAPAN
FREE DRIVING TIPS & ON-ROAD TRAINING VOLKSWAGEN HONG KONG PROJECT POLO	DDB GROUP HONG KONG	HONG KONG
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
THE TEST DRIVE BILLBOARD LAND ROVER LAND ROVER	Y&R SINGAPORE	SINGAPORE
REVERSE APRIL FOOLS' BMW APRIL FOOLS' STUNT	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
FANS & ROADS TOYOTA LAND CRUISER SERIES	DELPHYS Tokyo	JAPAN

B03 Use of Social Platform(s) in a Promotional Campaign
SHARE THE LOAD
P&G INDIA / ARIEL MATIC

BBDO INDIA Mumbai

INDIA
HAPPY CAT
BSN BANK / BSN BANK

FISHERMEN INTEGRATED Kuala Lumpur

MALAYSIA
ISLAND
PRU LIFE UK / INSURANCE

BBDO GUERRERO Makati City

THE PHILIPPINES
JASMINE
TV5 / TELEVISION ENTERTAINMENT

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

B04 Use of Social Audience in a Promotional Campaign
THE SELF SPONSORED STORY
JAGUAR CHINA / XJL CAR

BLUEFOCUS Shanghai

CHINA
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND

ASATSU-DK Tokyo

JAPAN
IT'S YOUR CALL
3AW / SPORTS RADIO

WHYBIN\TBWA GROUP MELBOURNE

AUSTRALIA

Gold Spike
TAOM IS HERE
BINGGRAE / JUICE

CREATIVIA Seoul

SOUTH KOREA
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO

HAVAS WORLDWIDE AUSTRALIA Sydney

AUSTRALIA
FAVOURITE CHILD DETECTOR
PRIME TELEVSION / TELEVISION PROGRAMME

FCB NEW ZEALAND Auckland

NEW ZEALAND
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS

CLEMENGER BBDO SYDNEY

AUSTRALIA
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS

GPY&R Brisbane

AUSTRALIA

Silver
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL

BASHFUL Sydney

AUSTRALIA
REUNION SHOWROOM
PHILIPS ELECTRONICS SINGAPORE / PHILIPS NOODLE MAKER

IRIS WORLDWIDE Singapore

SINGAPORE
LIGHTING UP LIVES
PEPSICO PAKISTAN / PEPSI

BBDO PAKISTAN Lahore

PAKISTAN
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO. / CREDIT CARD

PROXIMITY CHINA Shanghai

CHINA
#MACITBETTER
MCDONALD'S / BIG MAC

DDB Sydney

AUSTRALIA

Bronze
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON

HS AD Seoul

SOUTH KOREA
DONATE-POLINE
CHILDFUNDKOREA / CHARITY

HS AD Seoul

SOUTH KOREA
MOMENTS OF JOY
P&G / JOY DISHWASHING LIQUID

GREY KUALA LUMPUR

MALAYSIA
4,000 PEOPLE'S MUSIC VIDEO
GYAO / GYAO!

HAKUHODO Tokyo

JAPAN