Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
B01 Use of Digital in a Promotional Campaign
DIGITAL PEEKABOO
BONPOINT
SPRING SUMMER 2015 COLLECTION 		FRED & FARID SHANGHAI CHINA
SHANGHAI FASHION SHOW PARTY GLITCH INVITATION
DIESEL
A GLITCH INVITATION SPREAD ON SOCIAL MEDIA 		FRED & FARID SHANGHAI CHINA
FASHION STREET VIEW
ME&CITY
FAST FASHION CLOTHES 		FRED & FARID SHANGHAI CHINA
MOMENTUM DUO
SENNHEISER
MOMENTUM 		FRED & FARID SHANGHAI CHINA
WARMING UP E-STORE
THE NORTH FACE
TNF100 ULTRA MARATHON 		FRED & FARID SHANGHAI CHINA
UBER ICE CREAM
UNILEVER
MAGNUM 		PHD Shanghai CHINA
DERBY GO ROUND
JAPAN RACING ASSOCIATION
HORSE RACING 		TOW Tokyo JAPAN
MY GUIMI
UNILEVER
DOVE BODY WASH 		PHD Shanghai CHINA
B02 Use of Other Digital Solutions in a Promotional Campaign
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE
COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE 		RED FUSE COMMUNICATIONS Hong Kong HONG KONG
THE LIFE SAVING TV PROJECT
KT
OLLEH TV 		KOREA TELECOM Seoul SOUTH KOREA
MATSUKO-ROID
NATURAL EIGHT
MATSUKO DELUXE 		DENTSU Tokyo JAPAN
Short List
HUG TO CHANG
JAGUAR CHINA
XE CAR 		BLUEFOCUS Shanghai CHINA
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON 		HAKUHODO Tokyo JAPAN
TALKABLE VEGETABLES
HUG MART
SUPERMARKET 		HAKUHODO Tokyo JAPAN
SLIDONATION
HAPE HOLDING
TOY 		BEIJING DENTSU ADVERTISING Beijing CHINA
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS
JYUKENSAPURI ONLINE STUDY SERVICE 		PUZZLE Tokyo JAPAN
AKIBA STEALTH
UBISOFT JAPAN
ASSASSIN'S CREED UNITY 		DENTSU Tokyo JAPAN
4G4GOOD
STARHUB
4G 		DDB GROUP SINGAPORE SINGAPORE
Short List
ANDROID CHORUS
GOOGLE JAPAN
MOBILE 		BIRDMAN Tokyo JAPAN
STEP INTO CARLSBERG
SUNTORY HOLDINGS
CARLSBERG 		McCANN ERICKSON JAPAN Tokyo JAPAN
I-PHONE5 CHARGING STATION
SAMSUNG ELECTRONICS INDONESIA
SAMSUNG S5 		LEO BURNETT INDONESIA Jakarta INDONESIA
LIFELIVE
SAMSUNG
GEAR VR 		LEO BURNETT SYDNEY AUSTRALIA
Short List
INTERACTIVE SHOP WINDOW LOOKS
AINZ&TULPE
COSMETICS STORE 		PUZZLE Tokyo JAPAN
KINETIC ENERGY SHOE
GREEN CROSS VIETNAM
GREEN CROSS VIETNAM 		DDB GROUP VIETNAM Ho Chi Minh City VIETNAM
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS 		CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
GAMIFY LIVE SPORTING EVENTS WITH GAMEDAY
GUINNESS ANCHOR BERHAD
TIGER BEER 		METALWORKS BY MAXUS Singapore SINGAPORE
BARCODE CONNECTIONS
WRIGLEY
DOUBLEMINT 		PROXIMITY CHINA Guangzhou CHINA
STRYBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS 		DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
DETOURIST
CHANGI AIRPORT GROUP (SINGAPORE)
TOURISM 		J. WALTER THOMPSON SINGAPORE SINGAPORE
HEARTOGRAPHY
NIKON SINGAPORE
NIKON 		J. WALTER THOMPSON SINGAPORE SINGAPORE
PEEPHOLE PREVIEW
MELBOURNE THEATRE COMPANY
BIRDLAND 		DDB GROUP MELBOURNE AUSTRALIA
‘RUN’AWAY SUCCESS STORY
OTSUKA PHARMACEUTICAL
POCARI SWEAT 		ADK Singapore SINGAPORE
STING, GAME ON!
STING
ENERGY DRINK 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
CONSUMER 360
HINDUSTAN UNILEVER
HINDUSTAN UNILEVER 		PHD INDIA Mumbai INDIA
THE UPGRADE CHALLENGE
AIR FRANCE
NEW BUSINESS CABINS 		FRED & FARID SHANGHAI CHINA
B03 Use of Social Platform(s) in a Promotional Campaign
THE SELF SPONSORED STORY
JAGUAR CHINA
XJL CAR 		BLUEFOCUS Shanghai CHINA
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND 		ASATSU-DK Tokyo JAPAN
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
ONLINE FUR SHOP
PETA ASIA
ETHICAL TREATMENT OF ANIMALS 		Y&R SHANGHAI CHINA
Short List
PAY WITH PAL
METROPOLITAN RETAIL MART
DEPARTMENT STORE 		LEO BURNETT INDONESIA Jakarta INDONESIA
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER 		BBDO INDIA Mumbai INDIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS 		M&C SAATCHI Sydney AUSTRALIA
Short List
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP
APPAREL RETAIL 		BASHFUL Sydney AUSTRALIA
PRICELESS NEW YEAR’S EVE
MASTERCARD ASIA PACIFIC
FINANCIAL SERVICES 		McCANN WORLDGROUP Singapore SINGAPORE
GAMER'S BOOTCAMP/ UP YOUR GAME
MICROSOFT XBOX
XBOX ONE CONSOLE 		McCANN WORLDGROUP Singapore SINGAPORE
THE GREAT ESCAPE
HEINEKEN - VIETNAM BREWERY
BEER 		PUBLICIS Ho Chi Minh City VIETNAM
MCTOLLBOOTH
McDONALD'S
McDONALD'S 		LEO BURNETT GROUP MANILA THE PHILIPPINES
PEEPHOLE PREVIEW
MELBOURNE THEATRE COMPANY
BIRDLAND 		DDB GROUP MELBOURNE AUSTRALIA