| Title | OK GO: I WON’T LET YOU DOWN |
| Brand | OK GO |
| Product / Service | HUNGRY GHOST ALBUM |
| Category | B01. Use of Digital in a Promotional Campaign |
| Entrant | MORI Tokyo, JAPAN |
| Entrant Company | MORI Tokyo, JAPAN |
| Advertising Agency | MORI Tokyo, JAPAN |
| Advertising Agency 2 | DRILL Tokyo, JAPAN |
| Advertising Agency 3 | DENTSU Tokyo, JAPAN |
| Production Company | MORIMORI Tokyo, JAPAN |
| Name | Position |
|---|---|
| Morihiro Harano | Creative Director |
| Jun Nishida | Art Director |
| Kazuaki Seki | Director |
| Damian Kulash, Jr. | Director |
| furitsukekagyou air:man | Choreographer |
| Yusuke Kitani | Interactive |
| Ryo Tsukiji | Interactive |
| Makoto Kubota | Making-of |
| Makoto Okuguchi | Cameraman |
| Akiyoshi Irio | Lighting |
| Takashi Taniguchi | GRIP |
| Taito Oyama | DIT |
| Kenji Yasuda | Multi-Copter Pilot |
| Munechika Inudo | Mass Games Design + Previsualization |
| Yoshifumi Sadahara | Mass Games Design + Previsualization |
| Mitsuru Yamamori | Producer |
| Hideaki Jinbo | Assistant-director |
| Satoshi Miyata | Production Manager |
| Shiro Miyamoto | Agency Producer |
| Shunsuke Kakuuchi | Online Editor |
This campaign website consists of 3 parts, music video, interview footage and interactive contents. All of those were created for the indie rock and OK Go fans scattered around the world to promote online purchases via iTunes; and this campaign successfully brought the band back on the BillBoard Hot100 after 8 years of their absence.
OK Go is an US rock band. For its global promotion of their new album 'Hungry Ghosts', they created a 'collaborative music video' supported by Honda.
Only 10 hours after the launch, the video reached 1 million views, which was our first target, and in 6 days time, it reached over10 million. Now it counts over 20 million views. With this campaign 'I Won't Let You Down' successfully brought the band back on the BillBoard Hot100 after 8 years of their absence.
In 2014, October 27 The world premier of the video on NBC Today. October 27 Japan premier of the video via Gizmode Japan. October 27 The campaign website iwontletyoudown.com was launched. October 31 The making-of video has been uploaded to the website. November 3 The Interactive content has been added to the website.