Brief Explanation

In increasing subscribers to our online lesson service, our idea was to develop a lesson itself. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.

The Brief

Japan’s school students are engaged in a fierce examination war of epic competitive proportions. At jyukensapuri, an online study service to help prepare for these exams, we wondered, what could we do to support them?

Describe the success of the promotion with both client and consumer including some quantifiable results

The lesson was offered to around 600,000 students and was watched 380,000 times. Jyukensapuri has now grown to become used by one in two students, recognized as a premier online lesson service for students.

Explain why the method of promotion was most relevant to the product or service

We focused on the fact that the trick to increasing exam study concentration is taking appropriate naps. Under Professor Endo’s supervision, we developed and launched the world’s most sleep-inducing lesson, taking into account lesson material, video, music, voice, everything – all based on science.