| Title | SHAREDRESS |
| Brand | TOTOMORROW CO. |
| Product / Service | SHAREDRESS |
| Category | A04. Use of Merchandising/in-Store Experience |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company | I&S BBDO Tokyo, JAPAN |
| Advertising Agency | I&S BBDO Tokyo, JAPAN |
| Production Company | VIDEO STATION Q Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihisa Ogata | I&S BBDO | Exective Creative Director |
| Mai Oonaka | BBDO J WEST | Creative Director/ Copywriter / Planner |
| Yojiro Tanaka | VSQ | Production Producer |
| Eiji Kamiya | VSQ | Production Manager |
| Yusuke Haraguchi | VSQ | Production Manager |
| Hideyuki Miyamoto | ToTomorrow | Client Producer |
| Norihiko Kanayama | Freelance | Director / Cameraman / Editor |
| Yojiro Tanaka | VSQ | Cameraman |
| Yusuke Sakaki | Freelance | Art Director |
| Tatsuo Ueno | BBDO J WEST | Senior Creative Director |
| Shinichi Ikeda | I&S BBDO | Senior Creative Director |
| Tatsuya Shimazaki | I&S BBDO | Agency Producer |
| Yuichi Miyazono | VSQ | Mixer |
Japanese girls enjoy fashion in their own way. They want many clothes so that they can enjoy dressing up even more. Meanwhile, a dry cleaner named “Raccoon Laundry” has been distressed by a big pile of clothes that remain unclaimed.
Japanese girls enjoy fashion in their own way. They want many clothes so that they can enjoy dressing up even more. Meanwhile, a dry cleaner named “Raccoon Laundry” has been distressed by a big pile of clothes that remain unclaimed.
Girls’ vague desire to enjoy fashion more was fulfilled at their familiar place and at low cost. Not only that, Sharedress also brought a good result to Raccoon Laundry.
Girls want more clothes while the dry cleaner is bothered by too many clothes. “Sharedress” is an idea to make both happy. It allows Raccoon Laundry to share tons of unclaimed clothes sitting there with girls who want to try different clothes. It got the girls’ insight right.