Title | TALKABLE VEGETABLES |
Brand | HUG MART |
Product / Service | SUPERMARKET |
Category | C04. Travel, Leisure & Retail (including e-commerce & restaurants) |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuhiro Suda | HAKUHODO INC. | Executive Creative Director |
Airo Takanohashi | HAKUHODO INC. | Executive Creative Director |
Takahiro Eguchi | HAKUHODO INC. | Creative Director |
Shinichiro Nagaoka | HOKKAIDO HAKUHODO INC. Creative Director | Creative Director |
Jyuntaro Mochizuki | HAKUHODO I-STUDIO | Creative Director |
Masako Shimizu | HAKUHODO INC. | Copywriter |
Kei Nakamura | HAKUHODO INC. | Copywriter |
Keita Kojima | HAKUHODO INC. | Art Director |
NAO YOSHIOKA | HAKUHODO INC. | Illustrator |
YUKA MATSUE | HOKKAIDO HAKUHODO INC. | Agency Producer |
TATUYA KIDA | HAKUHODO I-STUDIO | Programmer |
AKIHIRO CHAYA | HAKUHODO I-STUDIO | Programmer |
YUTO KUMON | HAKUHODO I-STUDIO | Programmer |
JUNPEI KAWASAKI | HAKUHODO I-STUDIO | Computer Artist |
Takehito Shina | CRAY INC. | Production Producer |
Koki Yamaguchi | CRAY INC. | Production Manager |
Tomohiro Matsumoto | ROOT/WORKS INC. | Editor |
Masateru Kametani | HAKUHODO INC. | Project Curator |
AS COMPANIES TRY TO MAKE PROFIT EASILY, ISSUES LIKE “MISLEADING FOOD LABELS” INCREASED ABOUT 3 TIMES IN 5YEARS. JAPANESE CONSUMERS BECAME MORE AND MORE WORRIED ABOUT FOOD SAFENESS FROM THIS NEWS. SO, RELIABLE INFORMATION TO BUY FOOD IN RELIEF WAS NEEDED. HUG MART IS A MARKET WHICH ONLY LINES UP SAFETY FOODS DIRECTLY SENT BY CONTRACTED FARMERS. BUT FARMER’S HONESTY TO MAKE SAFE FOOD WON’T EASILY REACH OUT. HUG MART NEEDED TO DELIVER IT SURELY TO CONSUMERS. WE INVENTED A FRESH AND UNIQUE PROMOTIONAL TOOL CALLED “TALKABLE VEGETABLES.” THE TOUCH OF THE VEGETABLE, TRIGGERS THE ELECTRIC REACTION, AND THE VEGETABLE TALKS. THEY TALK ABOUT FARMER’S PASSION, VEGETABLE’S SPECIAL FEATURES, RECIPE RECOMMENDATIONS AND MORE. BESIDES, WE ADOPTED DIRECTIONAL LOUDSPEAKER THAT BRINGS THE VOICE DIRECTLY TO OUR EARS. CONSUMERS COULD KNOW THE SAFENESS OF THE VEGETABLES DIRECTLY FROM THE FARMERS. BY THE RELIABLE SALES TALK OF THE VEGETABLES, SALES INCREASED ABOUT 250%.
AS COMPANIES TRY TO MAKE PROFIT EASILY, ISSUES LIKE “MISLEADING FOOD LABELS” INCREASED ABOUT 3 TIMES IN 5YEARS. JAPANESE CONSUMERS BECAME MORE AND MORE WORRIED ABOUT FOOD SAFENESS FROM THIS NEWS. SO, RELIABLE INFORMATION TO BUY FOOD IN RELIEF WAS NEEDED. HUG MART IS A MARKET WHICH ONLY LINES UP SAFETY FOODS DIRECTLY SENT BY CONTRACTED FARMERS. BUT FARMER’S HONESTY TO MAKE SAFE FOOD WON’T EASILY REACH OUT. HUG MART NEEDED TO DELIVER IT SURELY TO CONSUMERS.
BY THE RELIABLE SALES TALK OF THE VEGETABLES, SALES INCREASED ABOUT 250%. TALKABLE VEGETABLES WAS WIDELY CITED IN THE MEDIA, AND THE VOICE OF VEGETABLES REACHED NOT ONLY TO THE CUSTOMERS IN STORE, BUT TO MANY PEOPLE THROUGHOUT JAPAN. BECAUSE OF THE PROGRESSIVE APPROACH, TALKABLE VEGETABLE WAS CHOSEN AS AN OFFICIAL ART WORK FOR INTERNATIONAL ART FESTIVAL OF SAPPORO. USING VEGETABLE AS A NEW MEDIA, CONSUMERS COULD BE ABLE TO BUY FOOD IN RELIEF WITH MUCH JOY AND SMILE.
WE INVENTED A FRESH AND UNIQUE PROMOTIONAL TOOL CALLED “TALKABLE VEGETABLES.” THE TOUCH OF THE VEGETABLE, TRIGGERS THE ELECTRIC REACTION, AND THE VEGETABLE TALKS. THEY TALK ABOUT FARMER’S PASSION, VEGETABLE’S SPECIAL FEATURES, RECIPE RECOMMENDATIONS AND MORE. BESIDES, WE ADOPTED DIRECTIONAL LOUDSPEAKER THAT BRINGS THE VOICE DIRECTLY TO OUR EARS. CONSUMERS COULD KNOW THE SAFENESS OF THE VEGETABLES DIRECTLY FROM THE FARMERS.