| Title | FREE MATERIAL IDOL |
| Brand | STAFF-UP |
| Product / Service | MIKA & RIKA |
| Category | B01. Use of Digital in a Promotional Campaign |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| YUSUKE SHIMANO | dentsu.inc | Creative Director |
| YUSUKE KOYANAGI | dentsu.inc | Art Director |
| KEISUKE NISHINO | dentsu.inc | Copywriter |
| TOSHIFUMI ISHIMOTO | dentsu.inc | Account Director |
| HIKARU URATA | dentsu.inc | casting director |
| Masahiko Narita | amana.inc | Production Manager |
| Takuya Abe | amana.inc | |
| Fumitaka Murakami | amana.inc | web director |
| Yosuke Sano | UN inc | Photographer |
| Yuri Takada | PARADE inc | Photographer |
| Yohnosuke Kikuchi | stylist | |
| Aki Nitta | hair and make | |
| maRou | hair make | |
| Takehiko Numata | ONE MORE INC | Crowdfunding Producer |
| Mayo Tamura | ONE MORE INC | Crowdfunding Producer |
| MASAOMI WATANABE | aoi pro.inc | movie producer |
| AYAKA YAMADA | Aoi pro.inc | movie director |
| YUSUKE HIRASAWA | aoi pro.inc | movie editor |
To make newcomer idol being famous. We have started FREE MATERIAL IDOL campaign. Saying Good bye to “PORTRAIT RIGHTS”, Over 1000 photos of MIKA★RIKA were taken and published on our special online platform. People could easily download and use these photos freely for any advertisement, article, web material or site banners. In the first month alone, over 200,00 photos were downloaded. Nearly 70 companies used MIKA★RIKA’s images in their ads. By being free, they succeed to appear in many medial. through this they became famous. The campaign was featured by numerous media (outlets), allowing them to attain over 30M impressions. Meaning that they achieved over 30M performances in all types of media. Their social buzz has increased by 2600% , CD sales are up by 230%, and live performance audiences are up by 600%.
There are many girls in the world who dream of becoming a celebrity or an idol. But, only the luckiest ones succeed. MIKA★RIKA are cute Japanese twins hoping to make it big as idols. However, There are many competitors in Japan. How could we get these upcoming Idols nationally known in Japan? And with an ad budget close to Zero! Saying Good bye to “PORTRAIT RIGHTS”. Over 1000 photos of MIKA★RIKA were taken and published on our special online platform. People could easily download and use these photos freely for any advertisement, article, web material or site banners.
In the first month alone, photos were downloaded more than 200,000 . Nearly 70 companies used MIKA★RIKA’s images in their ads. The campaign was featured by numerous media outlets, resulting in a reach of over 30 million. This also means that they succeed to perform over 30M times in all types of media. And now their social buzz has increased by 2600% , CD sales are up by 230%, and live performance audiences are up by 600%. MIKA★RIKA became Japan’s hottest new idols in merely a month.
It has started since November 2014 in Japan. We shot over 1000 photos of MIKA★RIKA and published on our special online platform. Since 97% of Japanese companies are small. Free Material Idol is perfect for them. Giving them access to pop icons in their ads for practically nothing.