4,000 PEOPLE'S MUSIC VIDEO

Title4,000 PEOPLE'S MUSIC VIDEO
BrandGYAO
Product / ServiceGYAO!
CategoryB04. Use of Social Audience in a Promotional Campaign
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
KAZUAKI HASHIDA HAKUHODO KETTLE Creative Director
SAYAKA SAKATA HAKUHODO KETTLE Director

Brief Explanation

Firstry, we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.

The Brief

■CHALLENGE Japanese famous rock band GLAY first mesmerized their fans in 2005 with the release of Tsuzureori. Even after 10 years, this song was voted first place among their devoted fans. We challenged to put the enthusiasmof the fans into the music video.

Describe the success of the promotion with both client and consumer including some quantifiable results

Finally, over 4,000 people participated in this music video.

Explain why the method of promotion was most relevant to the product or service

Firstry, we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.