| Title | 4,000 PEOPLE'S MUSIC VIDEO |
| Brand | GYAO |
| Product / Service | GYAO! |
| Category | B04. Use of Social Audience in a Promotional Campaign |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| KAZUAKI HASHIDA | HAKUHODO KETTLE | Creative Director |
| SAYAKA SAKATA | HAKUHODO KETTLE | Director |
Firstry, we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.
â– CHALLENGE Japanese famous rock band GLAY first mesmerized their fans in 2005 with the release of Tsuzureori. Even after 10 years, this song was voted first place among their devoted fans. We challenged to put the enthusiasmof the fans into the music video.
Finally, over 4,000 people participated in this music video.
Firstry, we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.