Brief Explanation

AS COMPANIES TRY TO MAKE PROFIT EASILY, ISSUES LIKE “MISLEADING FOOD LABELS” INCREASED ABOUT 3 TIMES IN 5YEARS. JAPANESE CONSUMERS BECAME MORE AND MORE WORRIED ABOUT FOOD SAFENESS FROM THIS NEWS. SO, RELIABLE INFORMATION TO BUY FOOD IN RELIEF WAS NEEDED. HUG MART IS A MARKET WHICH ONLY LINES UP SAFETY FOODS DIRECTLY SENT BY CONTRACTED FARMERS. BUT FARMER’S HONESTY TO MAKE SAFE FOOD WON’T EASILY REACH OUT. HUG MART NEEDED TO DELIVER IT SURELY TO CONSUMERS. WE INVENTED A FRESH AND UNIQUE PROMOTIONAL TOOL CALLED “TALKABLE VEGETABLES.” THE TOUCH OF THE VEGETABLE, TRIGGERS THE ELECTRIC REACTION, AND THE VEGETABLE TALKS. THEY TALK ABOUT FARMER’S PASSION, VEGETABLE’S SPECIAL FEATURES, RECIPE RECOMMENDATIONS AND MORE. BESIDES, WE ADOPTED DIRECTIONAL LOUDSPEAKER THAT BRINGS THE VOICE DIRECTLY TO OUR EARS. CONSUMERS COULD KNOW THE SAFENESS OF THE VEGETABLES DIRECTLY FROM THE FARMERS. BY THE RELIABLE SALES TALK OF THE VEGETABLES, SALES INCREASED ABOUT 250%.

The Brief

AS COMPANIES TRY TO MAKE PROFIT EASILY, ISSUES LIKE “MISLEADING FOOD LABELS” INCREASED ABOUT 3 TIMES IN 5YEARS. JAPANESE CONSUMERS BECAME MORE AND MORE WORRIED ABOUT FOOD SAFENESS FROM THIS NEWS. SO, RELIABLE INFORMATION TO BUY FOOD IN RELIEF WAS NEEDED. HUG MART IS A MARKET WHICH ONLY LINES UP SAFETY FOODS DIRECTLY SENT BY CONTRACTED FARMERS. BUT FARMER’S HONESTY TO MAKE SAFE FOOD WON’T EASILY REACH OUT. HUG MART NEEDED TO DELIVER IT SURELY TO CONSUMERS.

Describe the success of the promotion with both client and consumer including some quantifiable results

BY THE RELIABLE SALES TALK OF THE VEGETABLES, SALES INCREASED ABOUT 250%. TALKABLE VEGETABLES WAS WIDELY CITED IN THE MEDIA, AND THE VOICE OF VEGETABLES REACHED NOT ONLY TO THE CUSTOMERS IN STORE, BUT TO MANY PEOPLE THROUGHOUT JAPAN. BECAUSE OF THE PROGRESSIVE APPROACH, TALKABLE VEGETABLE WAS CHOSEN AS AN OFFICIAL ART WORK FOR INTERNATIONAL ART FESTIVAL OF SAPPORO. USING VEGETABLE AS A NEW MEDIA, CONSUMERS COULD BE ABLE TO BUY FOOD IN RELIEF WITH MUCH JOY AND SMILE.

Explain why the method of promotion was most relevant to the product or service

WE INVENTED A FRESH AND UNIQUE PROMOTIONAL TOOL CALLED “TALKABLE VEGETABLES.” THE TOUCH OF THE VEGETABLE, TRIGGERS THE ELECTRIC REACTION, AND THE VEGETABLE TALKS. THEY TALK ABOUT FARMER’S PASSION, VEGETABLE’S SPECIAL FEATURES, RECIPE RECOMMENDATIONS AND MORE. BESIDES, WE ADOPTED DIRECTIONAL LOUDSPEAKER THAT BRINGS THE VOICE DIRECTLY TO OUR EARS. CONSUMERS COULD KNOW THE SAFENESS OF THE VEGETABLES DIRECTLY FROM THE FARMERS.