|Title||FASHION EMERGENCY BOX|
|Product / Service||APPAREL|
|Category||A03. Use of Exhibitions and Installations|
|Entrant||FRED & FARID SHANGHAI, CHINA|
|Entrant Company||FRED & FARID SHANGHAI, CHINA|
|Advertising Agency||FRED & FARID SHANGHAI, CHINA|
|Fred & Farid||FRED & FARID SHANGHAI||Chief Creative Officers|
|Asterio Gutierrez, Feng Huang||FRED & FARID SHANGHAI||Creative Director|
|Marsha Savira||FRED & FARID SHANGHAI||Copywriter|
|Radouane Guissi, Jih-Jan Lee||FRED & FARID SHANGHAI||Art Director|
|Frances Alvarado||FRED & FARID SHANGHAI||Business Director|
|Nichole Niu, Kate Lu||FRED & FARID SHANGHAI||Account Manager|
|Dora Zhang||FRED & FARID SHANGHAI||Agency Producer|
In fast-paced Shanghai, business is as fast as it is big. Million-dollar deals happen over…Short-notice CEO visits. Surprise board presentations. Sudden stakeholder meetings. With image critical in Chinese business, a fashion emergency could mean life or death for a company. So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service: The Fashion Emergency Box. Each contains everything you need, right when you need it most. Add a formal twist to t-shirt and jeans with neutral blazers. Cover up see-through outfits with cardigans. Spice up a monochrome outfit with a vibrant scarf. Plus accessories, footwear, purses, Each in a range of styles and sizes. After your fashion emergency, just put it back. Or even take it home. Just pay via mobile.
For lily fall collection launch, client needs a communication angle and campaigns which could convince consumers that the unconventional lily business wear are “just right business fashion”. The strategy for this season is fashion could empower your business;
Hundreds of boxes were placed in participating offices in Shanghai. The campaign created marked interest in the brand as a trendy business fashion line ready to adapt to the changing times.
The fashion emergency box provide OL the solution to be“just right” in every business occasions.