| Title | THE PAINTED SMILE |
| Brand | OPERATION SMILE |
| Product / Service | OPERATION SMILE |
| Category | A02. Use of Live Shows/Concerts/Festivals |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company | BBDO BANGKOK, THAILAND |
| Advertising Agency | BBDO BANGKOK, THAILAND |
| Production Company | THE FILM FACTORY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Chief Creative Officer |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Art Director |
| Tiabtawan Limjittrakorn | BBDO Bangkok Ltd. | Art Director |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Executive Creative Director |
| Pakorn Inthachai | BBDO Bangkok Ltd. | Art Director |
| Chalit Manuyakorn | BBDO Bangkok Ltd. | Executive Creative Director |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Creative Director |
| Chalit Manuyakorn | BBDO Bangkok Ltd. | Creative Director |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Copywriter |
| Thasorn Boonyanate | BBDO Bangkok Ltd. | Copywriter |
| Prachya Wanthanasin | BBDO Bangkok Ltd. | Copywriter |
| Kanitkorn-Srimakorn | BBDO Bangkok Ltd. | Copywriter |
| Sorasart-Wisetsin | Film Factory | Director |
| Apisit-Kumphek | Film Factory | Director |
| Prazin Siddhigu | Film Factory | Producer |
| Jaruda-Mungkun | BBDO Bangkok Ltd. | Agency Producer |
| Taksina Vasaruchapong | BBDO Bangkok Ltd. | Client Service Director |
We wanted to demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations.
Every child has a smile; but for those born with cleft lips, they think their smiles are ugly. So they never smile; and as a result, they remain alone without friends. Operation Smile is a foundation that raises money to perform cleft surgery on children in need.
From a smile that no body cares, the Painted Smile gained huge attention from the public. The public and celebrities started to post photo of themselves hiding their smiles behind cute dolls on Instagram. and put #thepaintedsmile.
With the help of professional make-up artists, we painted fun and playful characters around their lips; and to highlight their new smiles, we cast them in “The Painted Smiles” the world’s first painted-cleft play. To demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations.