Brief Explanation

The campaign “Share A Shower” use digital social media like Weibo and Wechat, combine the internet interactions, viral video, mobile game to promotion Sakura environmental protection water heater.

The Brief

Sakura clients ask us to promote an environmental water heater to the public, In order to creative an environmental brand. One of its characteristic is that the exhaust emission is 1/2 less than regular water heater. How to let consumer know the “exhaust emission is 1/2” easily? We creative an interesting explanation, commonly two people finish the shower should release two part of emission. The exhaust emission rate of Sakura water heater is less than one half of the regular water heater，It’s reduce emissions in half when two people share a shower. So if you want to be an environmentalists, share a shower or use SAKURA.

Describe the success of the promotion with both client and consumer including some quantifiable results

After the promotion, this campaign become a hot topic among the internet, the public accept the opinion that “Sakura water heater, one half of the exhaust emission” quickly, which leads Sakura impressed us deeply as the “green” brand.

Explain why the method of promotion was most relevant to the product or service

We use the interesting way to attract consumer, let people know the concept “half of the exhaust emission” clearly when they experience this funny game, In order to know the Sakura product only have half of the exhaust emission.