|Title||THE IRRESISTIBLE RUN|
|Product / Service||NEW BALANCE|
|Category||A01. Use of Promotional Events & Stunts|
|Entrant||J. WALTER THOMPSON Shanghai, CHINA|
|Entrant Company||J. WALTER THOMPSON Shanghai, CHINA|
|Advertising Agency||J. WALTER THOMPSON Shanghai, CHINA|
|Production Company||VAJRA STUDIO Shanghai, CHINA|
|George Shi||J. Walter Thompson||Client Service|
|Bo Ren||J. Walter Thompson||Client Service|
|Aster Wan||J. Walter Thompson||Client Service|
|SheungYan Lo||J. Walter Thompson||CD|
|Norman Tan||J. Walter Thompson||CD|
|Bill Chan||J. Walter Thompson||CD|
|Gang Hu||J. Walter Thompson||CD|
|Diana Li||J. Walter Thompson||CD|
|Paul Yu||J. Walter Thompson||CD|
|Hank Huang||J. Walter Thompson||AD|
|Xiang Wen||J. Walter Thompson||AD|
|Pippo Jiang||J. Walter Thompson||AD|
|Levana Qi||J. Walter Thompson||AD|
|Cindy Fan||J. Walter Thompson||CW|
|Jun Qian||J. Walter Thompson||CW|
|Jane Zhang||J. Walter Thompson||Producer|
|Phoebe Fan||J. Walter Thompson||Producer|
|Sheng Li||Vajra Studio||Director|
We developed the running activity in office buildings for the white collars, so that to drive their passion on running as well as the sense of engagement. Meanwhile we managed to let more people try New Balance running shoes through this event, thus to raise product awareness and sales performance.
Many office workers have the motivation on running, while they always have a lot of excuses not to run exactly. New Balance believes that through a running activity which you have no excuse to refuse, office workers can actually dispel all their excuses. It can also help drive their interests on running.
This event has aroused the enthusiasms among Shanghai office buildings, and also generated million discussions at social media. The product sales volume has also been increased significantly through the try-on and rental program at the event.
New Balance as a professional running brand, targeting to white collars, launched a special event “The Irresistible Run” in the office building. We did turn normal stairs into running tracks, and made working hours becoming sporting time. Not only dispelling all their excuses about location, time or kit limits, we also created an extra reason for people to take action – to win a pair of running shoes as long as you run fast enough.