|Title||INTERACTIVE SHOP WINDOW LOOKS|
|Product / Service||COSMETICS STORE|
|Category||A04. Use of Merchandising/in-Store Experience|
|Entrant||PUZZLE Tokyo, JAPAN|
|Entrant Company||PUZZLE Tokyo, JAPAN|
|Advertising Agency||DENTSU Tokyo, JAPAN|
|Production Company||PUZZLE Tokyo, JAPAN|
|Reietsu Hashimoto||Creative Director / Planner|
|Subaru Matsukura||ovaqe inc.||Copywriter / Planner|
|Daima Kawamura||ovaqe inc.||General Producer|
|Nozomu Naito||puzzle inc.||Producer|
|Mitsuaki Hongyo||puzzle inc.||Producer|
|Roy Ryo Tsukiji||BIRDMAN inc.||Interactive Director|
|Takeru Kobayashi||BIRDMAN inc.||Technical Director|
|Yoichi Kanazawa||BIRDMAN inc.||Director|
|Junya Hoshikawa||BIRDMAN inc.||Art Director|
|Ryota Mishima||BIRDMAN inc.||Designer|
|Yohei Kajihara||BIRDMAN inc.||Device Engineer / Programmer|
|Shudai Matsumoto||BIRDMAN inc.||Programmer|
|KAPPUKU inc.||Web Developer|
|Kiyoharu Mitsui||AKIYAMAKOBO Inc.||Set|
|Kazuko Hayasaka||W inc.||Beauty Director / Makeup Artist|
|Yosuke Nakajima||smooth inc||Director of photography|
|Shingo Hiraoka||DENTSU INC.||PR|
|Ryo Nakagawa||DENTSU INC.||PR|
|Nanae Suzuki||DENTSU INC.||Account Excictive|
|Kaori Ishikawa||AINZ&TULPE||Client Supervisor|
AINZ&TULPE is a Japanese cosmetics shop. Tokyo is one of the world's top tourist cities. Foreign customers spend an average of over 10 times more than Japanese customers. In order to acquire foreign customers, signage with a camera embedded was set up in a store's shop window. People who approach are detected using a sensor. A shop window was created where, when a person who has taken interest performs an action, it communicates with him/her in his/her native language using facial recognition, and then provides various services on the spot (discount services, a makeup experience service where the person can have makeup applied to resemble a fashionable Japanese face in three minutes, makeup methods, etc.). At the shop where the window was set up, visits from foreign customers increased by over 40%, and sales increased by 10% each day.
In actuality, the number one source of discontent in Japan is that foreigners are unable to communicate when engaging in activities such as shopping. Sales were expanded by making shopping simpler and more fun for these people, who spend an average of 10 times more than Japanese customers.
After being set up, the shop window gained exposure around the world, especially in fashion-related media. There was a PR effect of over 500 million yen, and there were 5,885,039,510 media impressions. At the store where the window was set up, there was a 40% increase in foreign customers. Sales increased by 10% each day.
There are over 10 types of fashionable Japanese faces displayed on the signage. The faces were produced using only products sold to AINZ&TULPE by Japan's top makeup artists. Those fashionable faces detect people's movements and faces. When a person selects a fashionable Japanese face to his/her liking, coupons, makeup methods, and more are issued in that person's native language using facial recognition. If the person brings a coupon into the shop, not only are items used to create that face discounted, an experience is provided to all people in which makeup is applied to resemble that fashionable Japanese face in only three minutes.