|Title||LIGHT DELIGHT PROJECT|
|Brand||NAGATORO-MACHI TOURIST ASSOCIATION|
|Product / Service||TOURIST TRADE|
|Category||A02. Use of Live Shows/Concerts/Festivals|
|Entrant||PYRAMID FILM QUADRA Tokyo, JAPAN|
|Entrant Company||PYRAMID FILM QUADRA Tokyo, JAPAN|
|Advertising Agency||PYRAMID FILM QUADRA Tokyo, JAPAN|
|Production Company||PYRAMID FILM QUADRA Tokyo, JAPAN|
|jun ishikawa||PYRAMID FILM QUADRA||Producer/Creative Director|
|junichi moriga||PYRAMID FILM QUADRA||Production Manager|
|hikaru shiiki||PYRAMID FILM QUADRA||Production Manager|
|shogo suzuki||PYRAMID FILM QUADRA||Director/Planner|
|yuta hirane||PYRAMID FILM QUADRA||Art Director|
|sarasa yonenaga||PYRAMID FILM QUADRA||Designer|
|syuichi keira||PYRAMID FILM QUADRA||Technical Director|
|ayano takahashi||PYRAMID FILM QUADRA||Web Developer|
|masato ishida||PYRAMID FILM Teramonkeys||CGI Producer|
|kazuto iwai||PYRAMID FILM Teramonkeys||Programmer|
|yukihiro mori||PYRAMID FILM Teramonkeys||Programmer|
We invited the media to cover the event and spread the word on various social networks, and saw 150% more participants over last year. People have heard about what we are doing, and people in dozens of other tourist spots are contacting us to ask questions.
This issue Nagatoro faces is that the tourists disappear at night. Neither the must-try river boating nor the excellent local culinary delights are available for people to enjoy at night, and even the shopping street closes in the evening. As one way of bringing in more visitors at night, we came up with a plan to hold an annual cherry-blossom “light-up” event in Nagatoro.
We invited the media to cover the event and spread the word on various social networks, and saw 150% more participants over last year. By providing participants with photographic mementoes of the event as gifts, we were able to use the social networks to publicize even farther. People have heard about what we are doing, and people in dozens of other tourist spots are contacting us to ask questions. We are now showing some real success in attracting tourists using digital content.
In April 2014, we developed a program that had the lights move as visitors moved their hands. The goal of the first year was to teach people about the challenge we face, and to encourage the active participation of the town’s people, most of whom have little experience with the digital content. For April 2015, we designed the lights to change colors automatically and make it easier for people to take photographs.