Title | FASHION EMERGENCY BOX |
Brand | LILY |
Product / Service | APPAREL |
Category | A03. Use of Exhibitions and Installations |
Entrant | FRED & FARID SHANGHAI, CHINA |
Entrant Company | FRED & FARID SHANGHAI, CHINA |
Advertising Agency | FRED & FARID SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
Asterio Gutierrez, Feng Huang | FRED & FARID SHANGHAI | Creative Director |
Marsha Savira | FRED & FARID SHANGHAI | Copywriter |
Radouane Guissi, Jih-Jan Lee | FRED & FARID SHANGHAI | Art Director |
Frances Alvarado | FRED & FARID SHANGHAI | Business Director |
Nichole Niu, Kate Lu | FRED & FARID SHANGHAI | Account Manager |
Jim Sun | - | Editor |
Dora Zhang | FRED & FARID SHANGHAI | Agency Producer |
In fast-paced Shanghai, business is as fast as it is big. Million-dollar deals happen over…Short-notice CEO visits. Surprise board presentations. Sudden stakeholder meetings. With image critical in Chinese business, a fashion emergency could mean life or death for a company. So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service: The Fashion Emergency Box. Each contains everything you need, right when you need it most. Add a formal twist to t-shirt and jeans with neutral blazers. Cover up see-through outfits with cardigans. Spice up a monochrome outfit with a vibrant scarf. Plus accessories, footwear, purses, Each in a range of styles and sizes. After your fashion emergency, just put it back. Or even take it home. Just pay via mobile.
For lily fall collection launch, client needs a communication angle and campaigns which could convince consumers that the unconventional lily business wear are “just right business fashion”. The strategy for this season is fashion could empower your business;
Hundreds of boxes were placed in participating offices in Shanghai. The campaign created marked interest in the brand as a trendy business fashion line ready to adapt to the changing times.
The fashion emergency box provide OL the solution to be“just right” in every business occasions.