Title Brand Product / Service Entrant Company Location Award
A01 Use of Promotional Events & Stunts 
STAY WITH PRIDE
AIRBNB
AIRBNB
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
THE BAR THAT JACK BUILT
BROWN-FORMAN
THE WORLDS FIRST CROWD-SOURCED BAR
RED GUERILLA AUSTRALIA Sydney AUSTRALIA
Silver
MCTOLLBOOTH
McDONALD'S
McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Silver
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON
FRED & FARID SHANGHAI CHINA
Silver
OCTOGRAPHER
SONY NEW ZEALAND
TECHNOLOGY ADVERTISEMENT
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Silver
A02 Use of Live Shows/Concerts/Festivals
SLIDELINER
SAMSUNG
CURVED HDTV
TRAFFIK Sydney AUSTRALIA
Silver
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Bronze
A03 Use of Exhibitions and Installations
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE UPGRADE CHALLENGE
AIR FRANCE
NEW BUSINESS CABINS
FRED & FARID SHANGHAI CHINA
Short List
A04 Use of Merchandising/in-Store Experience
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver
YOU WISH FISH
BCF
LOYALTY PROGRAM
GPY&R Brisbane AUSTRALIA
Bronze
CANTENNA
SP BREWERY
SP LAGER
GPY&R Brisbane AUSTRALIA
Silver
SHARE THE LOAD
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Gold
A05 Product Launch/re-Launch or Multi-Product Promotion
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO Tokyo JAPAN
Bronze
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE
Bronze
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Silver
A06 Use of Broadcast in a Promotional Campaign
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS
MONDE NISSIN CORPORATION
PUBLIC AWARENESS MESSAGE
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
Short List
A07 Use of Print or Standard Outdoor in a Promotional Campaign
THE TEST DRIVE BILLBOARD
LAND ROVER
LAND ROVER
Y&R SINGAPORE SINGAPORE
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
A08 Use of Competitions & Promotional Games 
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
A09 Sponsorship or Partnership Campaigns
SLIDELINER
SAMSUNG
CURVED HDTV
TRAFFIK Sydney AUSTRALIA
Gold
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Short List
B01 Use of Digital in a Promotional Campaign
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO
ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN
Short List
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Silver
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Bronze
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Gold
B02 Use of Other Digital Solutions in a Promotional Campaign
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
Short List
MATSUKO-ROID
NATURAL EIGHT
MATSUKO DELUXE
DENTSU Tokyo JAPAN
Short List
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE
Short List
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
B03 Use of Social Platform(s) in a Promotional Campaign
ONLINE FUR SHOP
PETA ASIA
ETHICAL TREATMENT OF ANIMALS
Y&R SHANGHAI CHINA
Short List
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Short List
B04 Use of Social Audience in a Promotional Campaign
IT'S YOUR CALL
3AW
SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Gold
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Silver
#MACITBETTER
MCDONALD'S
BIG MAC
DDB Sydney AUSTRALIA
Bronze
C01 Fast Moving Consumer Goods
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver
HUMAN CLAW MACHINE
PEPSICO FOODS TAIWAN CO.
LAY'S
J. WALTER THOMPSON TAIWAN Taipei CHINESE TAIPEI
Bronze
PERFUME PORTRAITS
UNILEVER ASIA
LUX PERSONAL CARE
J. WALTER THOMPSON SINGAPORE SINGAPORE
Short List
CANTENNA
SP BREWERY
SP LAGER
GPY&R Brisbane AUSTRALIA
Silver
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON
FRED & FARID SHANGHAI CHINA
Short List
C02 Cars & Automotive Services
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND
Gold
C03 Other Consumer Products (including Durable Goods)
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO Tokyo JAPAN
Bronze
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Short List
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Silver
YOU WISH FISH
BCF
LOYALTY PROGRAM
GPY&R Brisbane AUSTRALIA
Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Bronze
C05 Financial Services, Commercial Public Services, Business Products & Services
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
C06 Publications & Media
IT'S YOUR CALL
3AW
SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
C07 Corporate Image & Communication
THE MISUNDERSTOOD SCOREBOARD
ZEE MEDIA CORPORATION
ZEE NEWS
DDB MUDRA GROUP Mumbai INDIA
Silver
C08 Charities, Public Health, Safety & Awareness Messages
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG
NON-PROFIT ORGANIZATION
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
KITE
JIVDAYA CHARITABLE TRUST
JIVDAYA CHARITABLE TRUST
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze
LIFE SAVING DOT
TALWAR BINDI
BINDI
GREY GROUP Singapore SINGAPORE
Gold
WHY? WHY NOT?
CLIMATE REALITY PROJECT
CLIMATE CHANGE
GPY&R Sydney AUSTRALIA
Short List
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE
Bronze
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS
COLENSO BBDO Auckland NEW ZEALAND
Silver
D01 Integrated Campaign led by Promo & Activation
SLIDELINER
SAMSUNG
CURVED HDTV
TRAFFIK Sydney AUSTRALIA
Short List
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Gold
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Silver