Title Client Product/Service Entrant Company Country Award
A01 Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign)
BAIDU KUAISOU
BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO. / SMART CHOPSTICKS
BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CHINA
Short List
PEPPER
SOFTBANK / SOFTBANK ROBOTICS / COMMUNICATION PARTNER ROBOT
DENTSU Tokyo JAPAN
Short List
FENCING VISUALIZED
SPORTS BIZ CO. / VISUAL MANIFESTATION SYSTEM
DENTSU Tokyo JAPAN
Short List
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
A02 Creative Innovation (incl. business solutions in association with a brand or creative campaign)
REBIRTH AFTER READING
FRIENDS OF NATURE / FADING INK
CHEIL Beijing CHINA
Short List
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND
Short List
DIABETEST
TOPLI TISSUES / DIABETEST
DENTSU INDONESIA Jakarta INDONESIA
Short List
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Grand Prix
LIFELIVE
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
Short List