Title Brand Product / Service Entrant Company Location Award
A01 Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign)
PEPPER
SOFTBANK / SOFTBANK ROBOTICS
COMMUNICATION PARTNER ROBOT
DENTSU Tokyo JAPAN
Short List
FENCING VISUALIZED
SPORTS BIZ CO.
VISUAL MANIFESTATION SYSTEM
DENTSU Tokyo JAPAN
Short List
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Innovation Spike
BAIDU KUAISOU
BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO.
SMART CHOPSTICKS
BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CHINA
Short List
A02 Creative Innovation (incl. business solutions in association with a brand or creative campaign)
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND
Short List
REBIRTH AFTER READING
FRIENDS OF NATURE
FADING INK
CHEIL Beijing CHINA
Short List
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
Short List
LIFE SAVING DOT
TALWAR BINDI
BINDI
GREY GROUP Singapore SINGAPORE
Grand Prix
DIABETEST
TOPLI TISSUES
DIABETEST
DENTSU INDONESIA Jakarta INDONESIA
Short List