Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Food
YOU'RE BETTER ON BEEF MEAT & LIVESTOCK AUSTRALIA BEEF	BMF ADVERTISING Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Short List
OCTOPUS HANAMI FOODS CO. SNACKJACK SPICY SQUID FLAVOR	PRAKIT ADVERTISING BANGKOK	THAILAND	HAUS GUANG Bangkok	THAILAND	Short List
A02 Drinks - Alcoholic & Non-Alcoholic
MEN LIKE US LIKE RUM DIAGEO BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	SMITH AND JONES London	UNITED KINGDOM	Short List
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SHARE A SHOWER SAKURA WATER HEATER	J. WALTER THOMPSON Shanghai	CHINA	PERFECT LIFE Beijing	CHINA	Silver
SHARE A SHOWER SAKURA WATER HEATER	J. WALTER THOMPSON Shanghai	CHINA	PERFECT LIFE Beijing	CHINA	Silver
A04 Cosmetics, Beauty, Toiletries and Pharmacy
STRESS MESOCARE-PLUS HAIR GROWTH SHAMPOO	DENTSU Tokyo	JAPAN	TYO Tokyo	JAPAN	Silver
A05 Clothing, Footwear & Accessories
PENGUIN CITY CHAIN COMPANY SOLVIL ET TITUS WATCHES	McCANN & SPENCER Hong Kong	HONG KONG	MOVIOLA PRODUCTION Hong Kong	HONG KONG	Short List
A06 Miscellaneous
GOOD FIGHT MARS PETCARE PEDIGREE	CLEMENGER BBDO MELBOURNE	AUSTRALIA	PLAYBIG FILMS Sydney	AUSTRALIA	Bronze
A07 Cars & Automotive Services
THE EMPTY CAR CONVOY HYUNDAI MOTOR COMPANY PRODUCT IDENTITY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	THE VIRAL FACTORY London	UNITED KINGDOM	Bronze
DREAM RUN HONDA AUSTRALIA HONDA HR-V	LEO BURNETT MELBOURNE	AUSTRALIA	GOODOIL FILMS Sydney	AUSTRALIA	Gold Spike
A08 Retail stores, restaurants & fast food outlets
GREEK ALDI AUSTRALIA SUPERMARKET	BMF ADVERTISING Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA	Silver
DOOR KNOCKER ALDI AUSTRALIA SUPERMARKET	BMF ADVERTISING Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA	Silver
MAMMOTH ALDI AUSTRALIA SUPERMARKET	BMF ADVERTISING Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA	Silver
A09 Travel, Transport & Tourism, Entertainment & Leisure
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	AIRBAG PRODUCTIONS Melbourne	AUSTRALIA	Bronze
POP'S GIFT LOTTO NZ POWERBALL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	THE SWEET SHOP Auckland BLOCKHEAD Auckland	NEW ZEALAND	Bronze
MOTHER CHANGYOU ONLINE GAME DEVELOPER CHANGYOU ONLINE GAME DEVELOPER	SAATCHI & SAATCHI HONG KONG	HONG KONG	PRIMO Buenos Aires	ARGENTINA	Grand Prix
EMPLOYEE CHANGYOU ONLINE GAME DEVELOPER CHANGYOU ONLINE GAME DEVELOPER	SAATCHI & SAATCHI HONG KONG	HONG KONG	PRIMO Buenos Aires	ARGENTINA	Gold Spike Campaign
LITTLE GIRL CHANGYOU ONLINE GAME DEVELOPER CHANGYOU ONLINE GAME DEVELOPER	SAATCHI & SAATCHI HONG KONG	HONG KONG	PRIMO Buenos Aires	ARGENTINA	Gold Spike Campaign
MONKEY HOTELS.COM HOTELS.COM	HOST Sydney	AUSTRALIA	SCOUNDREL Moore Park	AUSTRALIA	Short List
WONDER CORE: ABS TRAINING JUST BY FALLING OVER OAK LAWN MARKETING WONDER CORE	HAKUHODO Tokyo	JAPAN	TYO Tokyo	JAPAN	Bronze
A10 Publications & Media
MURMURATION SKY ON DEMAND	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	THE SWEET SHOP Auckland	NEW ZEALAND	Silver
KIDS DRAWING CCTV CCTV	FRED & FARID SHANGHAI	CHINA			Short List
HATED BY SOME BENNETT, COLEMAN & CO. MUMBAI MIRROR	TAPROOT DENTSU Mumbai	INDIA	RAMESH DEO PRODUCTIONS Mumbai	INDIA	Short List
A11 Financial Products & Services
MATRIX AHM HEALTH INSURANCE	DDB GROUP MELBOURNE	AUSTRALIA	SCOUNDREL Moore Park	AUSTRALIA	Short List
SKI JUMP DRIVING BUDGET DIRECT INSURANCE	303LOWE Sydney	AUSTRALIA	GOODOIL FILMS Sydney	AUSTRALIA	Short List
A12 Business Products & Services
13 YEARS SEEK SEEK	CLEMENGER BBDO MELBOURNE	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Bronze
A13 Commercial Public Services
MOTHERS... TOKYO GAS CO. TOKYO GAS	DENTSU Tokyo	JAPAN	DENTSU CREATIVE X Tokyo	JAPAN	Short List
FALOODA TATA DOCOMO DATA PLANS	CONTRACT ADVERTISING INDIA Mumbai	INDIA	EARLY MAN FILMS Mumbai	INDIA	Bronze
SNOWBALL TATA DOCOMO DATA PLANS	CONTRACT ADVERTISING INDIA Mumbai	INDIA	EARLY MAN FILMS Mumbai	INDIA	Bronze
A14 Corporate Image & Communication
#THISISMYNAME MAXIS MOBILE SERVICES TELECOMMUNICATIONS	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	RESERVOIR WORLD Kuala Lumpur	MALAYSIA	Bronze
TAXI EK-CHAI DISTRIBUTION SYSTEM CO., LTD. TESCO LOTUS	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	HUB HO HIN BANGKOK Bangkok	THAILAND	Short List
A15 Charities, Public Health, Safety & Awareness Messages
STRINGS TRANSPORT ACCIDENT COMMISSION TRANSPORT ACCIDENT COMMISSION	CLEMENGER BBDO MELBOURNE	AUSTRALIA	FINCH Melbourne BLINK PRODUCTIONS London	AUSTRALIA UNITED KINGDOM	Silver
BRING THEM TO SCHOOL EK-CHAI DISTRIBUTION SYSTEM TESCO LOTUS	GREYnJ UNITED Bangkok	THAILAND	VANILLA FILM PRODUCTION Bangkok	THAILAND	Short List
NOTHING TO SEE CHENNAI LIVER FOUNDATION ORGAN DONATION	HOGARTH & OGILVY Bangalore	INDIA	BWP TOTEM PRODUCTIONS Mumbai	INDIA	Short List
THE ULTIMATE DEATH SCENE SEA SHEPHERD ANTI-WHALING	THE WORKS SYDNEY	AUSTRALIA	METHOD STUDIOS Sydney	AUSTRALIA	Bronze
VODKA VOLKSWAGEN AUTOMOBILE	DDB MUDRA GROUP Mumbai	INDIA	CRAZY FEW FILMS Mumbai	INDIA	Bronze
B01 Internet Film
HELLO! JAPAN DYDO DRINCO DYDO'S VENDING MACHINE	DENTSU Osaka	JAPAN	DENTSU CREATIVE X Osaka	JAPAN	Short List
BIGROCK - KARMA PEST CONTROL BIGROCK DOMAIN - WEB SITE HOSTING	EARLY MAN FILMS Mumbai	INDIA	EARLY MAN FILMS Mumbai	INDIA	Short List
THE WORLD IS ONE TOYOTA MOTOR CORPORATION TOYOTA MOTOR CORPORATION	SPOON Tokyo	JAPAN	SPOON Tokyo	JAPAN	Short List
BEHIND EVERY GREAT ATHLETE ASIA UNIVERSITY ASIA UNIVERSITY	ASATSU-DK Tokyo	JAPAN	TYO Tokyo	JAPAN	Short List
AM I OKAY? CYBOZU, INC. GROUPWARE	NIHON KEIZAI ADVERTISING Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Bronze
EXILED TO NOWHERE OXFAM ASIA MOKEN SEA GYPSIES PUBLIC AWARENESS MESSAGES	MIRAN MEDIA Hong Kong	HONG KONG			Short List
SURF - WE ARE GREATER THAN I SAMSUNG MOBILE X WORLD SURF LEAGUE PARTNERSHIP	STINK Shanghai	CHINA	STINK Shanghai	CHINA	Short List
THE ALIEN WRSB SAGA CITY CITY PROMOTION	TYO MONSTER Tokyo	JAPAN	TYO MONSTER Tokyo	JAPAN	Bronze
MY DAD'S STORY METLIFE ASIA INSURANCE, SAVINGS AND INVESTMENTS	SOHO SQUARE BANGKOK	THAILAND	PHENOMENA Bangkok MATAD Bangkok CINE DIGITAL SOUND Bangkok	THAILAND	Silver
B02 Viral Film
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul	SOUTH KOREA	Bronze
FRYING PAN RELAY TV SHOPPING LABORATORY CO. FLAVORSTONE /FRYING PAN	DENTSU Tokyo	JAPAN	TAIYO KIKAKU Tokyo	JAPAN	Bronze
THE DOLMIO PEPPER HACKER MARS FOOD AUSTRALIA DOLMIO	CLEMENGER BBDO SYDNEY	AUSTRALIA			Bronze
B03 Branded Content & Entertainment Film
TINNYVISION NEW ZEALAND TRANSPORT AGENCY DRUG DRIVING	CLEMENGER BBDO WELLINGTON	NEW ZEALAND	CURIOUS FILM Auckland	NEW ZEALAND	Silver
OK GO: I WON’T LET YOU DOWN OK GO + HONDA HUNGRY GHOST ALBUM / UNI-CUB	MORI Tokyo	JAPAN	MORIMORI Tokyo	JAPAN	Gold Spike
HOUSE OF LITTLE MOMENTS CAMPAIGN UNI-PRESIDENT UNI-NOODLE	ADK TAIWAN	CHINESE TAIPEI	INNOVATION FILMS Tapei City	CHINESE TAIPEI	Silver
NAMASTE FOR NEPAL SAVE THE CHILDREN AUSTRALIA NEPAL EARTHQUAKE APPEAL FUNDRAISER	DDB Sydney	AUSTRALIA	PASSION PICTURES Melbourne	AUSTRALIA	Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE: ANDY HENSEL KELLOGG'S AUSTRALIA NUTRI-GRAIN	J. WALTER THOMPSON Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA	Bronze
NUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO KELLOGG'S AUSTRALIA NUTRI-GRAIN	J. WALTER THOMPSON Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA	Bronze
NUTRI-GRAIN PRESENTS UNSTOPPABLE STORIES \| NATHAN CHARLES KELLOGG'S AUSTRALIA NUTRI-GRAIN	J. WALTER THOMPSON Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA	Bronze
B04 Screens & Events
SKIP GABRIELA VIOLENCE AGAINST WOMEN	DDB/DM9JAYMESYFU/DIGIT Makati City	THE PHILIPPINES	ABRACADABRA Makati City	THE PHILIPPINES	Short List

A01 Food
YOU'RE BETTER ON BEEF
MEAT & LIVESTOCK AUSTRALIA / BEEF

BMF ADVERTISING Sydney

AUSTRALIA

REVOLVER/WILL O'ROURKE
Sydney

AUSTRALIA

Short List
OCTOPUS
HANAMI FOODS CO. / SNACKJACK SPICY SQUID FLAVOR

PRAKIT ADVERTISING BANGKOK

THAILAND

HAUS GUANG
Bangkok

THAILAND

Short List

A02 Drinks - Alcoholic & Non-Alcoholic
MEN LIKE US LIKE RUM
DIAGEO / BUNDABERG RUM

LEO BURNETT SYDNEY

AUSTRALIA

SMITH AND JONES
London

UNITED KINGDOM

Short List

A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SHARE A SHOWER
SAKURA / WATER HEATER

J. WALTER THOMPSON Shanghai

CHINA

PERFECT LIFE
Beijing

CHINA

Silver
SHARE A SHOWER
SAKURA / WATER HEATER

J. WALTER THOMPSON Shanghai

CHINA

PERFECT LIFE
Beijing

CHINA

Silver

A04 Cosmetics, Beauty, Toiletries and Pharmacy
STRESS
MESOCARE-PLUS / HAIR GROWTH SHAMPOO

DENTSU Tokyo

JAPAN

TYO
Tokyo

JAPAN

Silver

A05 Clothing, Footwear & Accessories
PENGUIN
CITY CHAIN COMPANY / SOLVIL ET TITUS WATCHES

McCANN & SPENCER Hong Kong

HONG KONG

MOVIOLA PRODUCTION
Hong Kong

HONG KONG

Short List

A06 Miscellaneous
GOOD FIGHT
MARS PETCARE / PEDIGREE

CLEMENGER BBDO MELBOURNE

AUSTRALIA

PLAYBIG FILMS
Sydney

AUSTRALIA

Bronze

A08 Retail stores, restaurants & fast food outlets
GREEK
ALDI AUSTRALIA / SUPERMARKET

BMF ADVERTISING Sydney

AUSTRALIA

RABBIT CONTENT
Sydney

AUSTRALIA

Silver
DOOR KNOCKER
ALDI AUSTRALIA / SUPERMARKET

BMF ADVERTISING Sydney

AUSTRALIA

RABBIT CONTENT
Sydney

AUSTRALIA

Silver
MAMMOTH
ALDI AUSTRALIA / SUPERMARKET

BMF ADVERTISING Sydney

AUSTRALIA

RABBIT CONTENT
Sydney

AUSTRALIA

Silver

A12 Business Products & Services
13 YEARS
SEEK / SEEK

CLEMENGER BBDO MELBOURNE

AUSTRALIA

REVOLVER/WILL O'ROURKE
Sydney

AUSTRALIA

Bronze