Title Client Product/Service Entrant Company Country Production Company Country Award
A01 Food
YOU'RE BETTER ON BEEF
MEAT & LIVESTOCK AUSTRALIA / BEEF
BMF ADVERTISING Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
OCTOPUS
HANAMI FOODS CO. / SNACKJACK SPICY SQUID FLAVOR
PRAKIT ADVERTISING BANGKOK THAILAND HAUS GUANG Bangkok THAILAND
Short List
A02 Drinks - Alcoholic & Non-Alcoholic
MEN LIKE US LIKE RUM
DIAGEO / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA SMITH AND JONES London UNITED KINGDOM
Short List
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SHARE A SHOWER
SAKURA / WATER HEATER
J. WALTER THOMPSON Shanghai CHINA PERFECT LIFE Beijing CHINA
Silver Spike
SHARE A SHOWER
SAKURA / WATER HEATER
J. WALTER THOMPSON Shanghai CHINA PERFECT LIFE Beijing CHINA
Silver Spike
A04 Cosmetics, Beauty, Toiletries and Pharmacy
STRESS
MESOCARE-PLUS / HAIR GROWTH SHAMPOO
DENTSU Tokyo JAPAN TYO Tokyo JAPAN
Silver Spike
A05 Clothing, Footwear & Accessories
PENGUIN
CITY CHAIN COMPANY / SOLVIL ET TITUS WATCHES
McCANN & SPENCER Hong Kong HONG KONG MOVIOLA PRODUCTION Hong Kong HONG KONG
Short List
A06 Miscellaneous
GOOD FIGHT
MARS PETCARE / PEDIGREE
CLEMENGER BBDO MELBOURNE AUSTRALIA PLAYBIG FILMS Sydney AUSTRALIA
Bronze Spike
A07 Cars & Automotive Services
THE EMPTY CAR CONVOY
HYUNDAI MOTOR COMPANY / PRODUCT IDENTITY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA THE VIRAL FACTORY London UNITED KINGDOM
Bronze Spike
DREAM RUN
HONDA AUSTRALIA / HONDA HR-V
LEO BURNETT MELBOURNE AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Gold
Spike
A08 Retail stores, restaurants & fast food outlets
GREEK
ALDI AUSTRALIA / SUPERMARKET
BMF ADVERTISING Sydney AUSTRALIA RABBIT CONTENT Sydney AUSTRALIA
Silver Spike
DOOR KNOCKER
ALDI AUSTRALIA / SUPERMARKET
BMF ADVERTISING Sydney AUSTRALIA RABBIT CONTENT Sydney AUSTRALIA
Silver Spike
MAMMOTH
ALDI AUSTRALIA / SUPERMARKET
BMF ADVERTISING Sydney AUSTRALIA RABBIT CONTENT Sydney AUSTRALIA
Silver Spike
A09 Travel, Transport & Tourism, Entertainment & Leisure
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Bronze Spike
POP'S GIFT
LOTTO NZ / POWERBALL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Bronze Spike
MOTHER
CHANGYOU ONLINE GAME DEVELOPER / CHANGYOU ONLINE GAME DEVELOPER
SAATCHI & SAATCHI HONG KONG HONG KONG PRIMO Buenos Aires ARGENTINA
Grand Prix
EMPLOYEE
CHANGYOU ONLINE GAME DEVELOPER / CHANGYOU ONLINE GAME DEVELOPER
SAATCHI & SAATCHI HONG KONG HONG KONG PRIMO Buenos Aires ARGENTINA
Gold
Spike
LITTLE GIRL
CHANGYOU ONLINE GAME DEVELOPER / CHANGYOU ONLINE GAME DEVELOPER
SAATCHI & SAATCHI HONG KONG HONG KONG PRIMO Buenos Aires ARGENTINA
Gold
Spike
MONKEY
HOTELS.COM / HOTELS.COM
HOST Sydney AUSTRALIA SCOUNDREL Moore Park AUSTRALIA
Short List
WONDER CORE: ABS TRAINING JUST BY FALLING OVER
OAK LAWN MARKETING / WONDER CORE
HAKUHODO Tokyo JAPAN TYO Tokyo JAPAN
Bronze Spike
A10 Publications & Media
MURMURATION
SKY / ON DEMAND
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Silver Spike
KIDS DRAWING
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Short List
HATED BY SOME
BENNETT, COLEMAN & CO. / MUMBAI MIRROR
TAPROOT DENTSU Mumbai INDIA RAMESH DEO PRODUCTIONS Mumbai INDIA
Short List
A11 Financial Products & Services
MATRIX
AHM / HEALTH INSURANCE
DDB GROUP MELBOURNE AUSTRALIA SCOUNDREL Moore Park AUSTRALIA
Short List
SKI JUMP DRIVING
BUDGET DIRECT / INSURANCE
303LOWE Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
A12 Business Products & Services
13 YEARS
SEEK / SEEK
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
A13 Commercial Public Services
MOTHERS...
TOKYO GAS CO. / TOKYO GAS
DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
Short List
FALOODA
TATA DOCOMO / DATA PLANS
CONTRACT ADVERTISING INDIA Mumbai INDIA EARLY MAN FILMS Mumbai INDIA
Bronze Spike
SNOWBALL
TATA DOCOMO / DATA PLANS
CONTRACT ADVERTISING INDIA Mumbai INDIA EARLY MAN FILMS Mumbai INDIA
Bronze Spike
A14 Corporate Image & Communication
#THISISMYNAME
MAXIS MOBILE SERVICES / TELECOMMUNICATIONS
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Bronze Spike
TAXI
EK-CHAI DISTRIBUTION SYSTEM CO., LTD. / TESCO LOTUS
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND HUB HO HIN BANGKOK Bangkok THAILAND
Short List
A15 Charities, Public Health, Safety & Awareness Messages
STRINGS
TRANSPORT ACCIDENT COMMISSION / TRANSPORT ACCIDENT COMMISSION
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne / BLINK PRODUCTIONS London AUSTRALIA / UNITED KINGDOM
Silver Spike
BRING THEM TO SCHOOL
EK-CHAI DISTRIBUTION SYSTEM / TESCO LOTUS
GREYnJ UNITED Bangkok THAILAND VANILLA FILM PRODUCTION Bangkok THAILAND
Short List
NOTHING TO SEE
CHENNAI LIVER FOUNDATION / ORGAN DONATION
HOGARTH & OGILVY Bangalore INDIA BWP TOTEM PRODUCTIONS Mumbai INDIA
Short List
THE ULTIMATE DEATH SCENE
SEA SHEPHERD / ANTI-WHALING
THE WORKS SYDNEY AUSTRALIA METHOD STUDIOS Sydney AUSTRALIA
Bronze Spike
VODKA
VOLKSWAGEN / AUTOMOBILE
DDB MUDRA GROUP Mumbai INDIA CRAZY FEW FILMS Mumbai INDIA
Bronze Spike
B01 Internet Film
HELLO! JAPAN
DYDO DRINCO / DYDO'S VENDING MACHINE
DENTSU Osaka JAPAN DENTSU CREATIVE X Osaka JAPAN
Short List
BIGROCK - KARMA PEST CONTROL
BIGROCK / DOMAIN - WEB SITE HOSTING
EARLY MAN FILMS Mumbai INDIA EARLY MAN FILMS Mumbai * INDIA
Short List
THE WORLD IS ONE
TOYOTA MOTOR CORPORATION / TOYOTA MOTOR CORPORATION
SPOON Tokyo JAPAN SPOON Tokyo * JAPAN
Short List
BEHIND EVERY GREAT ATHLETE
ASIA UNIVERSITY / ASIA UNIVERSITY
ASATSU-DK Tokyo JAPAN TYO Tokyo JAPAN
Short List
AM I OKAY?
CYBOZU, INC. / GROUPWARE
NIHON KEIZAI ADVERTISING Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
EXILED TO NOWHERE
OXFAM ASIA / MOKEN SEA GYPSIES PUBLIC AWARENESS MESSAGES
MIRAN MEDIA Hong Kong HONG KONG
Short List
SURF - WE ARE GREATER THAN I
SAMSUNG MOBILE / X WORLD SURF LEAGUE PARTNERSHIP
STINK Shanghai CHINA STINK Shanghai * CHINA
Short List
THE ALIEN WRSB
SAGA CITY / CITY PROMOTION
TYO MONSTER Tokyo JAPAN TYO MONSTER Tokyo * JAPAN
Bronze Spike
MY DAD'S STORY
METLIFE ASIA / INSURANCE, SAVINGS AND INVESTMENTS
SOHO SQUARE BANGKOK THAILAND PHENOMENA Bangkok / MATAD Bangkok THAILAND
Silver Spike
B02 Viral Film
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
FRYING PAN RELAY
TV SHOPPING LABORATORY CO. / FLAVORSTONE /FRYING PAN
DENTSU Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Bronze Spike
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
B03 Branded Content & Entertainment Film
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Silver Spike
OK GO: I WON’T LET YOU DOWN
OK GO + HONDA / HUNGRY GHOST ALBUM / UNI-CUB
MORI Tokyo JAPAN MORIMORI Tokyo JAPAN
Gold
Spike
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Silver Spike
NAMASTE FOR NEPAL
SAVE THE CHILDREN AUSTRALIA / NEPAL EARTHQUAKE APPEAL FUNDRAISER
DDB Sydney AUSTRALIA PASSION PICTURES Melbourne AUSTRALIA
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE: ANDY HENSEL
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
NUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
NUTRI-GRAIN PRESENTS UNSTOPPABLE STORIES | NATHAN CHARLES
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
B04 Screens & Events
SKIP
GABRIELA / VIOLENCE AGAINST WOMEN
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES ABRACADABRA Makati City THE PHILIPPINES
Short List