Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Food
BITTER? CREATION FOOD CO. LIEN COFFEE CREAMER	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI	BLUE MOON FILMS Taipei	CHINESE TAIPEI
FUN FUNDOKIN TRADITIONAL SEASONING FUNDOKIN	I&S BBDO Tokyo	JAPAN	VIDEO STATION Q Fukuoka	JAPAN
BAKAKKOII NISSIN FOODS HOLDINGS CO. CUPNOODLE	SODA! COMMUNICATIONS Tokyo	JAPAN	SODA! COMMUNICATIONS Tokyo	JAPAN
BAKAKKOII/NG NISSIN FOODS HOLDINGS CO. CUPNOODLE	SODA! COMMUNICATIONS Tokyo	JAPAN	SODA! COMMUNICATIONS Tokyo	JAPAN
YOU'RE BETTER ON BEEF MEAT & LIVESTOCK AUSTRALIA BEEF	BMF ADVERTISING Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Short List
YO MAMA MONDELEZ MALAYSIA WALLA WALLA POTATO CHIPS	McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
HOT TUB MONDELEZ MALAYSIA WALLA WALLA POTATO CHIPS	McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
PLAYGROUND MONDELEZ MALAYSIA WALLA WALLA POTATO CHIPS	McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
CURRY MESHI 2: PECOCHIN DANCE NISSIN FOODS CURRY MESHI 2	SAMURAI TOKYO	JAPAN
THE MAN WHO WANTS RAOH 1 NISSIN FOODS HOLDINGS CO. NISSIN RAOH	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE MAN WHO WANTS RAOH 2 NISSIN FOODS HOLDINGS CO. NISSIN RAOH	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE MAN WHO WANTS RAOH 3 NISSIN FOODS HOLDINGS CO. NISSIN RAOH	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE MAN WHO WANTS RAOH 4 NISSIN FOODS HOLDINGS CO. NISSIN RAOH	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE MAN WHO WANTS RAOH AND THE COLLEAGUE WHO'S A STEP AHEAD NISSIN FOODS HOLDINGS CO. NISSIN RAOH	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
STAY HOT. DELICIOUS NISSIN FOODS HOLDINGS CO. CUP NOODLES	SODA! COMMUNICATIONS Tokyo	JAPAN	SODA! COMMUNICATIONS Tokyo	JAPAN
STAY HOT. CUTE NISSIN FOODS HOLDINGS CO. CUP NOODLES	SODA! COMMUNICATIONS Tokyo	JAPAN	SODA! COMMUNICATIONS Tokyo	JAPAN
BEAR WRIGLEY DOUBLEMINT CHEWING GUM	BBDO ASIA Guangzhou	CHINA	P.I.G. CHINA Shanghai	CHINA
OCTOPUS HANAMI FOODS CO. SNACKJACK SPICY SQUID FLAVOR	PRAKIT ADVERTISING BANGKOK	THAILAND	HAUS GUANG Bangkok	THAILAND	Short List
ALIENS LIWAYWAY (CAMBODIA) FOOD INDUSTRIES SNACK FOODS	CREAM COMMUNICATIONS GROUP Phnom Penh	CAMBODIA
HOT SHRIMP LIWAYWAY (CAMBODIA) FOOD INDUSTRIES SNACK FOODS	CREAM COMMUNICATIONS GROUP Phnom Penh	CAMBODIA	ITHINKASIA Phnom Penh	CAMBODIA
A02 Drinks - Alcoholic & Non-Alcoholic
MEN LIKE US LIKE RUM DIAGEO BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	SMITH AND JONES London	UNITED KINGDOM	Short List
MEN LIKE US LIKE TOOLS DIAGEO BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	SMITH AND JONES London	UNITED KINGDOM
MEN LIKE US LIKE WIT DIAGEO BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	SMITH AND JONES London	UNITED KINGDOM
THE TASTE OF THE GOOD OLD DAYS ICHITAN GROUP YEN YEN CHRYSANTHEMUM WITH HONEY	STORYTELLER BANGKOK	THAILAND	NAKED Bangkok	THAILAND
LONGER LASTING UNI-PRESIDENT YAMAHA INDONESIA MOTOR MANUFACTURING	ADK TAIWAN	CHINESE TAIPEI	INNOVATION FILMS Tapei City	CHINESE TAIPEI
APPLE BOMY 100% VEGETABLE & FRUITS JUICE	ADK TAIWAN	CHINESE TAIPEI	FISH FILM PRODUCTIONS Taipei	CHINESE TAIPEI
CELERY BOMY 100% VEGETABLE & FRUITS JUICE	ADK TAIWAN	CHINESE TAIPEI	FISH FILM PRODUCTIONS Taipei	CHINESE TAIPEI
HOW OLD ARE YOU? UNI-PRESIDENT YAMAHA INDONESIA MOTOR MANUFACTURING	ADK TAIWAN	CHINESE TAIPEI	INNOVATION FILMS Tapei City	CHINESE TAIPEI
MY SON? UNI-PRESIDENT CHA-LI-WON TEA	ADK TAIWAN	CHINESE TAIPEI	INNOVATION FILMS Tapei City	CHINESE TAIPEI
THE GREAT DAY SUNTORY HOLDINGS PEPSI STRONG ZERO	TUGBOAT Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
MOMOTARO EPISODE.2 SUNTORY HOLDINGS PEPSI NEX ZERO	TUGBOAT Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
MOMOTARO EPISODE.3 SUNTORY HOLDINGS PEPSI NEX ZERO	TUGBOAT Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
BATTLEFIELD COCA-COLA BEVERAGE (SHANGHAI) COMPANY COCA-COLA	McCANN WORLDGROUP Shanghai	CHINA	SHANGHAI MOVIOLA ADVERTISING Shangai	CHINA
DINOSAUR COCA-COLA BEVERAGE (SHANGHAI) COMPANY COCA-COLA	McCANN WORLDGROUP Shanghai	CHINA	BLACK + CAMERON Shanghai	CHINA
DIFFERENT TIMES, SAME LOVE NESTLE PHILIPPINES NIDO FORTIGROW	PUBLICIS MANILA Makati City	THE PHILIPPINES	LOUDBOX STUDIOS Makati City PABRIKA Makati City OPTIMA Makati City	THE PHILIPPINES
FITTING ROOM CARLSBERG BREWERY MALAYSIA BERHAD CARLSBERG	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
CUCKOO CLOCK CARLSBERG BREWERY MALAYSIA BERHAD CARLSBERG	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
FRIDGE CARLSBERG BREWERY MALAYSIA BERHAD CARLSBERG	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	PASSION PICTURES Kuala Lumpur	MALAYSIA
TRAY FRUCOR V ENERGY DRINK	CLEMENGER BBDO SYDNEY	AUSTRALIA	EXIT FILMS Sydney	AUSTRALIA
TELEPORT FRUCOR V ENERGY DRINK	CLEMENGER BBDO SYDNEY	AUSTRALIA	EXIT FILMS Sydney	AUSTRALIA
HOLDING BREATH FRUCOR V ENERGY DRINK	CLEMENGER BBDO SYDNEY	AUSTRALIA	EXIT FILMS Sydney	AUSTRALIA
QUICK CHANGE FRUCOR V ENERGY DRINK	CLEMENGER BBDO SYDNEY	AUSTRALIA	EXIT FILMS Sydney	AUSTRALIA
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SHUN -COOL JAPAN MOVIE (SUSHI) KAI CORPORATION KITCHEN KNIFE	GREAT WORKS Tokyo	JAPAN	TAIYO KIKAKU Tokyo	JAPAN
SHUN- COOL JAPAN MOVIE (WASHOKU) KAI CORPORATION KITCHEN KNIFE	GREAT WORKS Tokyo	JAPAN	TAIYO KIKAKU Tokyo	JAPAN
A PANTS-HEMMING MATCH KONISHI CO. SAIHO-JOZU (MEANING SKILLFUL NEEDLEWORKER)	SAI Tokyo	JAPAN	HARAJUKU SUN-AD CO. Tokyo	JAPAN
CHASING HATARI ELECTRIC CO. INDUSTRIAL FAN	LOWE Bangkok	THAILAND	PHENOMENA Bangkok	THAILAND
STEALING HATARI ELECTRIC CO. INDUSTRIAL FAN	LOWE Bangkok	THAILAND	PHENOMENA Bangkok	THAILAND
ZETTAI MICROSOFT JAPAN CO. SURFACE PRO 3	KIRAMEKI Tokyo	JAPAN	KIRAMEKI Tokyo	JAPAN
GET THE WORLD CANON MARKETING JAPAN EOS M3	TUGBOAT Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
BUG NAWAPLASTIC INDUSTRIES CO. WINDSOR FAST RENEW	DENTSU (THAILAND) Bangkok	THAILAND	VANILLA FILM PRODUCTION Bangkok	THAILAND

A01 Food
BITTER?
CREATION FOOD CO. / LIEN COFFEE CREAMER

LEO BURNETT TAIWAN Taipei

CHINESE TAIPEI

BLUE MOON FILMS
Taipei

CHINESE TAIPEI
FUN
FUNDOKIN / TRADITIONAL SEASONING FUNDOKIN

I&S BBDO Tokyo

JAPAN

VIDEO STATION Q
Fukuoka

JAPAN
BAKAKKOII
NISSIN FOODS HOLDINGS CO. / CUPNOODLE

SODA! COMMUNICATIONS Tokyo

JAPAN

SODA! COMMUNICATIONS
Tokyo

JAPAN
BAKAKKOII/NG
NISSIN FOODS HOLDINGS CO. / CUPNOODLE

SODA! COMMUNICATIONS Tokyo

JAPAN

SODA! COMMUNICATIONS
Tokyo

JAPAN
YOU'RE BETTER ON BEEF
MEAT & LIVESTOCK AUSTRALIA / BEEF

BMF ADVERTISING Sydney

AUSTRALIA

REVOLVER/WILL O'ROURKE
Sydney

AUSTRALIA

Short List
YO MAMA
MONDELEZ MALAYSIA / WALLA WALLA POTATO CHIPS

McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya

MALAYSIA

PASSION PICTURES
Kuala Lumpur

MALAYSIA
HOT TUB
MONDELEZ MALAYSIA / WALLA WALLA POTATO CHIPS

McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya

MALAYSIA

PASSION PICTURES
Kuala Lumpur

MALAYSIA
PLAYGROUND
MONDELEZ MALAYSIA / WALLA WALLA POTATO CHIPS

McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya

MALAYSIA

PASSION PICTURES
Kuala Lumpur

MALAYSIA
CURRY MESHI 2: PECOCHIN DANCE
NISSIN FOODS / CURRY MESHI 2

SAMURAI TOKYO

JAPAN
THE MAN WHO WANTS RAOH 1
NISSIN FOODS HOLDINGS CO. / NISSIN RAOH

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo

JAPAN
THE MAN WHO WANTS RAOH 2
NISSIN FOODS HOLDINGS CO. / NISSIN RAOH

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo

JAPAN
THE MAN WHO WANTS RAOH 3
NISSIN FOODS HOLDINGS CO. / NISSIN RAOH

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo

JAPAN
THE MAN WHO WANTS RAOH 4
NISSIN FOODS HOLDINGS CO. / NISSIN RAOH

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo

JAPAN
THE MAN WHO WANTS RAOH AND THE COLLEAGUE WHO'S A STEP AHEAD
NISSIN FOODS HOLDINGS CO. / NISSIN RAOH

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION
Tokyo

JAPAN
STAY HOT. DELICIOUS
NISSIN FOODS HOLDINGS CO. / CUP NOODLES

SODA! COMMUNICATIONS Tokyo

JAPAN

SODA! COMMUNICATIONS
Tokyo

JAPAN
STAY HOT. CUTE
NISSIN FOODS HOLDINGS CO. / CUP NOODLES

SODA! COMMUNICATIONS Tokyo

JAPAN

SODA! COMMUNICATIONS
Tokyo

JAPAN
BEAR
WRIGLEY / DOUBLEMINT CHEWING GUM

BBDO ASIA Guangzhou

CHINA

P.I.G. CHINA
Shanghai

CHINA
OCTOPUS
HANAMI FOODS CO. / SNACKJACK SPICY SQUID FLAVOR

PRAKIT ADVERTISING BANGKOK

THAILAND

HAUS GUANG
Bangkok

THAILAND

Short List
ALIENS
LIWAYWAY (CAMBODIA) FOOD INDUSTRIES / SNACK FOODS

CREAM COMMUNICATIONS GROUP Phnom Penh

CAMBODIA
HOT SHRIMP
LIWAYWAY (CAMBODIA) FOOD INDUSTRIES / SNACK FOODS

CREAM COMMUNICATIONS GROUP Phnom Penh

CAMBODIA

ITHINKASIA
Phnom Penh

CAMBODIA