Title | VODKA |
Brand | VOLKSWAGEN |
Product / Service | AUTOMOBILE |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | DDB MUDRA GROUP Mumbai, INDIA |
Entrant Company | DDB MUDRA GROUP Mumbai, INDIA |
Advertising Agency | DDB MUDRA GROUP Mumbai, INDIA |
Production Company | CRAZY FEW FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sonal Dabral | DDB Mudra Group | Chief Creative Officer |
Sambit Mohanty | DDB Mudra Group | Executive Creative Director |
Sharad Anand | DDB Mudra Group | Art Director |
Sharad Anand | DDB Mudra Group | Copywriter |
Anurag Tandon | DDB Mudra Group | Senior Vice President |
Vishal Agarwala | DDB Mudra Group | Agency Producer |
A simple visual device, using no computer generated graphics, allows the film to portray subtly how alcohol impairs one’s judgment after a drink. Basic laws of physics have been used to bring forth a larger message. To root the brand in its duty to be socially responsible was the key task. Also, to be seen and heard of as a brand that concerns itself with public safety.