VODKA

Bronze Spike
TitleVODKA
ClientVOLKSWAGEN
Product / ServiceAUTOMOBILE
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency DDB MUDRA GROUP Mumbai, INDIA
Production Company CRAZY FEW FILMS Mumbai, INDIA

Brief Explanation

A simple visual device, using no computer generated graphics, allows the film to portray subtly how alcohol impairs one’s judgment after a drink. Basic laws of physics have been used to bring forth a larger message. To root the brand in its duty to be socially responsible was the key task. Also, to be seen and heard of as a brand that concerns itself with public safety.

Credits

Name Company Position
Sonal Dabral DDB Mudra Group Chief Creative Officer
Sambit Mohanty DDB Mudra Group Executive Creative Director
Sharad Anand DDB Mudra Group Art Director
Sharad Anand DDB Mudra Group Copywriter
Anurag Tandon DDB Mudra Group Senior Vice President
Vishal Agarwala DDB Mudra Group Agency Producer