ISLAND

TitleISLAND
ClientPRU LIFE UK
Product / ServiceINSURANCE
CategoryB02. Viral Film
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Media Agency MAXUS GLOBAL Manila, THE PHILIPPINES
Production Company POSTMANILA Makati City, THE PHILIPPINES

Brief Explanation

Pru Life UK has had a long association with the Bantayan island. It is a remote island in the Philippines which was devastated by Typhoon Haiyan in 2013. Since then, the company has actively helped to rehabilitate the people of Bantayan by sending volunteers to build houses and boats and providing aid. The people of this island are some of the biggest supporters of Manny Pacquaio but with no electricity on the island and few pay-per-view connections, they had no way to watch the match live. The film documents how Pru Life UK brought the match live to them by bringing in generators and satellite equipment. Unlike other sports, boxing has no one way of showing allegiance to your icon. Taking a piece of our brand identity (Lady Prudence in the Pru Life logo also wears a red bandana), we produced and distributed 100,000 ‘Go Manny’ red bandanas. We asked people to show their support for these Filipino fighters by posting a photo wearing the bandana. This is a story about Filipinos supporting the fighters on Bantayan and the film documents the united strength and resilience of the Filipino people.

Credits

Name Company Position
David Guerrero BBDO Guerrero Chief Creative Officer, Copywriter
Tony Harris BBDO Guerrero Chief Executive Officer
Dale Lopez BBDO Guerrero Executive Creative Director, Art Director
Rachel Teotico-Yulo BBDO Guerrero Creative Director, Copywriter
Jamie Que BBDO Guerrero Copywriter
Emman Carandang BBDO Guerrero Art Director
Ombet Traspe BBDO Guerrero General Manager
CJ Roque BBDO Guerrero Head of Accounts
Roshan Nandwani BBDO Guerrero Head of Digital
Ethel Dino-Datario BBDO Guerrero Group Account Director
Larah Lee BBDO Guerrero Senior Account Manager
Cristina Buenaventura BBDO Guerrero Deputy Head of Planning
Gail Narcisa BBDO Guerrero Digital Designer
Idda Aguilar Just Add Water Producer
Ino Magno Just Add Water Producer
Lyle Sacris Film Pabrika Director
Belle Tiongco Pru Life UK SVP and Chief Marketing Officer
Harish Agarwal Pru Life UK Senior Regional Manger- Brand, Advertising, and Research
Joy Panaguiton BBDO Guerrero Final Artist
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