MADRID FUSION

TitleMADRID FUSION
ClientPHILIPPINE DEPARTMENT OF TOURISM
Product / ServiceEXHIBIT
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Media Agency OMD PHILIPPINES Makati City, THE PHILIPPINES
Production Company 88 STOREY FILMS Makati City, THE PHILIPPINES

Brief Explanation

This spot shows the quirky ways that a chef aims for precision in his food. From using color swatches to get that exact shade of orange he’s looking for in a carrot, to using a caliper to choose the perfect egg yolk, to using a decibel meter to judge if the pork crackling’s done. This pays off the line – “The World’s Most Demanding Chefs are coming to Manila.” The chef’s attention to detail even extends to the logo of the event, which he’s plating and will not allow anyone to mess with.

Credits

Name Company Position
David Guerrero BBDO Guerrero Chief Creative Officer, Copywriter
Dale Lopez BBDO Guerrero Executive Creative Director, Art Director
Nikki Golez BBDO Guerrero Creative Director, Copywriter
Ombet Traspe BBDO Guerrero General Manager
Marvin Osorio BBDO Guerrero Account Director
Bryce Nisperos BBDO Guerrero Account Manager
Cristina Buenaventura BBDO Guerrero Deputy Head of Planning
Nani Naguit 88 Storey Films Director
Idda Aguilar Just Add Water Producer