STAND UP

TitleSTAND UP
BrandNESTLÉ INDIA
Product / ServiceNESCAFÉ CLASSIC
CategoryB01. Internet Film
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA
Production Company EARLY MAN FILMS Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi Mccann Worldgroup Chief Creative Officer
Alok Lall Mccann Worldgroup Executive Director
Prateek Bhardwaj Mccann Worldgroup National Creative Director
Jitender Dabas McCann Worldgroup EVP & Head of Planning
Kartikeya Dixit McCann Worldgroup Creative Director
Soumya Nagabhushan McCann Worldgroup Creative Director
Bani Singh McCann Worldgroup Account Director
Phalgun Reddy McCann Worldgroup Strategic Planner

Brief Explanation

A stand-up opens on stage: The biggest st…strength of a st…stammering comedian is s..s..s..s..suspense. The audience is hooked. As he continues his act on stage, we catch glimpses of his past: In a flashback, we see him struggling with his stammer at an audition. The judges look bored. He takes his cue and leaves. Backstage, he takes out his frustration on a trash can. Day after day (over numerous cups of Nescafé), he tries different ways to overcome his stammer. We feel his pain but also see his resilience. One morning, while waiting for his sluggish Internet connection, something clicks. Next time he gets stuck, he tells his friends: It takes time to b…b…b…buffer. His friends laugh. We watch him turn his weakness into his strength. He works his stammering into his jokes. He tests his new material on various people. It works. Back on stage: He tips his hat to the one that was with him throughout: Thank God for coffee. It kept me going… and it kept you awake. The crowd goes wild. He ends his preamble and launches into the main act with: Let’s get started. It all starts with a Nescafé.

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