Title | STAND UP |
Brand | NESTLÉ INDIA |
Product / Service | NESCAFÉ CLASSIC |
Category | B01. Internet Film |
Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Entrant Company | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Advertising Agency | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Production Company | EARLY MAN FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | Mccann Worldgroup | Chief Creative Officer |
Alok Lall | Mccann Worldgroup | Executive Director |
Prateek Bhardwaj | Mccann Worldgroup | National Creative Director |
Jitender Dabas | McCann Worldgroup | EVP & Head of Planning |
Kartikeya Dixit | McCann Worldgroup | Creative Director |
Soumya Nagabhushan | McCann Worldgroup | Creative Director |
Bani Singh | McCann Worldgroup | Account Director |
Phalgun Reddy | McCann Worldgroup | Strategic Planner |
A stand-up opens on stage: The biggest st…strength of a st…stammering comedian is s..s..s..s..suspense. The audience is hooked. As he continues his act on stage, we catch glimpses of his past: In a flashback, we see him struggling with his stammer at an audition. The judges look bored. He takes his cue and leaves. Backstage, he takes out his frustration on a trash can. Day after day (over numerous cups of Nescafé), he tries different ways to overcome his stammer. We feel his pain but also see his resilience. One morning, while waiting for his sluggish Internet connection, something clicks. Next time he gets stuck, he tells his friends: It takes time to b…b…b…buffer. His friends laugh. We watch him turn his weakness into his strength. He works his stammering into his jokes. He tests his new material on various people. It works. Back on stage: He tips his hat to the one that was with him throughout: Thank God for coffee. It kept me going… and it kept you awake. The crowd goes wild. He ends his preamble and launches into the main act with: Let’s get started. It all starts with a Nescafé.