RELAY
| Title | RELAY |
| Brand | MASTER KONG |
| Product / Service | 3+2 SODA CRACKER SANDWICHES |
| Category | B01. Internet Film |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company | BBDO CHINA Shanghai, CHINA |
| Advertising Agency | BBDO CHINA Shanghai, CHINA |
| Advertising Agency 2 | PROXIMITY CHINA Shanghai, CHINA |
| Media Agency | CARAT CHINA Shanghai, CHINA |
| Production Company | RED HORSE FILM PRODUCTION, CHINA |
| Production Company 2 | MUM FILMS Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Wai Foong Leong | BBDO/Proximity China | Chairman & CCO, Greater China |
| Awoo Lai | BBDO /Proximity China | Chief Creative officer of Shanghai office |
| Awing Chen | BBDO/Proximity China | Creative Director |
| Giggle Wu | BBDO/Proximity China | Copywriter |
| Dylan Huang | BBDO/Proximity China | Associate Art Director |
| Alvina Seah | BBDO/Proximity China | Group Account Direcor |
| Jovanka Yeh | BBDO/Proximity China | Business Director |
| Emma Dong | BBDO/Proximity China | Account Executive |
| Allen Gu | BBDO/Proximity China | Senior Producer |
| Mr. Ma Jun | Redhorse Film Production | EEEecutive Production Producer |
| Mr. Dechmongkol Prasertsit | Mum Films Co.,Ltd | Editor |
| Mr. Banjong Nonsong | Mum Films Co.,Ltd | Gaffer |
| Mr. Ratthapol Aksorndee | Mum Films Co.,Ltd | Cinematography/D.O.P |
| Mr. Suthone Petchsuwan | Mum Films Co.,Ltd | Director |
Brief Explanation
It’s a story of an intense relay race. On the very last lap, the lead person accidentally drops the baton while passing it to B, and sees all the other groups over take them. B is angry to A however A passes a packet of 3+2 into B’s hands, and happy cheerful music starts playing. The two go back to a warm relationship, and smilingly feed each other 3+2. And then it spread to people around who are happily sharing 3+2. VO：Master Kong 3+2 Soda Cracker Sandwiches, with an all new filling are refreshing, but not too sweet, they are ready to share one by one, one by one, one by one, one by one…… VO: A 3+2, is a piece of shared happiness.