EQUAL FUTURE

TitleEQUAL FUTURE
ClientANZ
Product / ServiceANZ BANK
CategoryB01. Internet Film
EntrantWHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA
Media Agency PHD Melbourne, AUSTRALIA
Production Company BIG SHELL FILMS Vaucluse, AUSTRALIA

Brief Explanation

The ANZ ‘Equal Future’ online film focuses on the inequalities faced by women, with particular emphasis on how they fall behind financially and professionally. It’s a known fact that girls’ brains develop faster than boys. They speak before boys do. They read before boys do. Yet somehow, women end up behind. Our film features a group of bright, hopeful young girls poignantly reading out the statistics of inequity and compels the audience to consider what can be done to ensure these cruel facts don’t become their future. The film culminates in a call to create an #equalfuture.

Credits

Name Company Position
Scott Whybin Whybin/TBWA Group Melbourne Chief Creative Officer
Paul Reardon Whybin/TBWA Group Melbourne Executive Creative Director
Rob Hibbert Whybin/TBWA Group Melbourne Senior Copywriter
Mark Jones Whybin/TBWA Group Melbourne Senior Art Director
Margot Ger Whybin/TBWA Group Melbourne Executive Producer
Ricci Meldrum Whybin/TBWA Group Melbourne Regional Group Account Director
Natalia Shore Whybin/TBWA Group Melbourne Senior Account Director
Karolina Nanowski Whybin/TBWA Group Melbourne Account Manager
Kees Kalk Whybin/TBWA Group Melbourne Senior Planning Director
Jane Campion Big Shell Films Director
Ari Wegner Big Shell Films DOP
Peter Knowles Big Shell Films Producer
Mark Bradshaw Nylon Studios Music
Joyce Phillips ANZ CEO Global Wealth
Bettina Pidcock ANZ Head of Marketing, Wealth
Laura Halbert ANZ Senior Manager, Marketing Developement and Operations
Joe Watkins ANZ Marketing Manager, Marketing Development
Maureen Lum Mow ANZ Manager, Advertising and Promotions
Steve Sheppard ANZ Managing Director
Links
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