EQUAL FUTURE
| Title | EQUAL FUTURE |
| Brand | ANZ |
| Product / Service | ANZ BANK |
| Category | A11. Financial Products & Services |
| Entrant | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA GROUP MELBOURNE, AUSTRALIA |
| Media Agency | PHD Melbourne, AUSTRALIA |
| Production Company | BIG SHELL FILMS Vaucluse, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Scott Whybin | Whybin/TBWA Group Melbourne | Chief Creative Officer |
| Paul Reardon | Whybin/TBWA Group Melbourne | Executive Creative Director |
| Rob Hibbert | Whybin/TBWA Group Melbourne | Senior Copywriter |
| Mark Jones | Whybin/TBWA Group Melbourne | Senior Art Director |
| Margot Ger | Whybin/TBWA Group Melbourne | Executive Producer |
| Ricci Meldrum | Whybin/TBWA Group Melbourne | Regional Group Account Director |
| Natalia Shore | Whybin/TBWA Group Melbourne | Senior Account Director |
| Karolina Nanowski | Whybin/TBWA Group Melbourne | Account Manager |
| Kees Kalk | Whybin/TBWA Group Melbourne | Senior Planning Director |
| Jane Campion | Big Shell Films | Director |
| Ari Wegner | Big Shell Films | DOP |
| Peter Knowles | Big Shell Films | Producer |
| Mark Bradshaw | Nylon Studios | Music |
| Joyce Phillips | ANZ | CEO Global Wealth |
| Bettina Pidcock | ANZ | Head of Marketing, Wealth |
| Laura Halbert | ANZ | Senior Manager, Marketing Developement and Operations |
| Joe Watkins | ANZ | Marketing Manager, Marketing Development |
| Maureen Lum Mow | ANZ | Manager, Advertising and Promotions |
| Steve Sheppard | ANZ | Managing Director |
Brief Explanation
The ANZ ‘Equal Future’ online film focuses on the inequalities faced by women, with particular emphasis on how they fall behind financially and professionally. It’s a known fact that girls’ brains develop faster than boys. They speak before boys do. They read before boys do. Yet somehow, women end up behind. Our film features a group of bright, hopeful young girls poignantly reading out the statistics of inequity and compels the audience to consider what can be done to ensure these cruel facts don’t become their future. The film culminates in a call to create an #equalfuture.