NUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO

Bronze Spike Campaign
TitleNUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO
ClientKELLOGG'S AUSTRALIA
Product/ServiceNUTRI-GRAIN
CategoryB03. Branded Content & Entertainment Film
2 of 3 Campaign
EntrantJ. WALTER THOMPSON Sydney, AUSTRALIA
Entrant Company J. WALTER THOMPSON Sydney, AUSTRALIA
Advertising Agency J. WALTER THOMPSON Sydney, AUSTRALIA
Media Agency MINDSHARE Sydney, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA

Brief Explanation

This content led brand platform has been created as part of a repositioning for this iconic Kellogg’s brand, designed to inspire teens to live unstoppable lives. It heroes young role models, who are a living demonstration of the brand belief that the only limits in life are those you put on yourself. This film features Derek Rabello – a professional surfer – who was born blind. Derek’s story is the first in a series of Unstoppable Stories.

Credits

Name Company Position
Simon Langley J. Walter Thompson Sydney Executive Creative Director
Will Edwards J. Walter Thompson Sydney Associate Creative Director
Chris Badger J. Walter Thompson Sydney Associate Creative Director
Jenny Willits J. Walter Thompson Sydney General Manager
Amanda Slatyer J. Walter Thompson Sydney Agency Producer
Fiona Wilson J. Walter Thompson Sydney Group Account Director
Jessica Mitchell J. Walter Thompson Sydney Account Manager
Angela Morris J. Walter Thompson Sydney Executive Planning Director
Jim Schuch J. Walter Thompson Sydney Senior Strategic Planner
Chris Nelius FINCH Director
Michael Hilliard Finch Executive Producer
Karen Bryson FINCH Executive Producer
Emma Thompson FINCH Line Producer
Cleo Wyvill FINCH Story Producer
Lisa Ryan FINCH Researcher
Tim Tregoing FINCH DOP Lighting Cameraman
Rodrigo Balart FINCH Editor
Nick West Smith & Western Music
Ant Smith Smith & Western Music
Dan Higson Smith & Western Music