WONDER CORE: ABS TRAINING JUST BY FALLING OVER

Bronze Spike
TitleWONDER CORE: ABS TRAINING JUST BY FALLING OVER
ClientOAK LAWN MARKETING
Product/ServiceWONDER CORE
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production Company TYO Tokyo, JAPAN

Brief Explanation

A comical TVCM was produced using various scenes of falling over, from everyday life as well as the not-so-ordinary, to illustrate the product feature of "train the abdominal muscles simply by falling over." Turned into a popular series, a summer version, winter version, and even a new product version were produced. Sales increased explosively each time a new version was released.

Credits

Name Company Position
Genya Sunouchi Hakuhodo DY Media Partners Creative Director
Mio Nakatsuka HAKUHODO Inc. Planner
Takeshi Fukui HAKUHODO Inc. Planner
Kentaro Harano HAKUHODO Inc. Art Director
Toshinori Honobe HAKUHODO Inc. Account Exective
Kei Matsui HAKUHODO Inc. Account Exective
Ryosuke Shoji HAKUHODO Inc. Account Exective
Atsushi Tachikawa TYO Inc. Producer
Hideyuki Takagi TYO Inc. Production Manager
Kenji Takeda TYO Inc. / ID Division Producer
Naoyuki Araki TYO Inc. / ID Division Planner
Ikuno Nakakura TYO Inc. / ID Division Designer
Hirofumi Tsukamoto TYO Inc. / ID Division Technical Manager
Takashi Obinata TYO Inc. / ID Division Production Manager
Kanako Nakagawa TYO Inc. / ID Division Production Manager
Kikuchi Hiroshi THE DIRECTORS GUILD Inc. Director
Shigeki Akiyama copain Inc. Cameraman
Kosuke Sakurai Freelance Lighting
Etsuko Akiba Freelance Ar
Toru Midorikawa MELODY PUNCH Inc. Music