SAVE

TitleSAVE
ClientUNION BANK
Product / ServiceUNION BANK
CategoryB03. Branded Content & Entertainment Film
EntrantDENTSU TAIWAN Taipei, CHINESE TAIPEI
Entrant Company DENTSU TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency DENTSU TAIWAN Taipei, CHINESE TAIPEI
Production Company BLUE MOON FILMS Taipei, CHINESE TAIPEI

Brief Explanation

A bank’s most important function is as a repository for savings. But this time, Union Bank Taiwan isn’t just helping their clients save their money; instead, it is helping Taiwan save a disappearing culture- Taiwan’s aboriginal languages, which are also the mother tongues of all the people. Along with the exodus of young people to the cities and modernization of villages, many traditional aboriginal languages—and the wealth of ancient wisdom they contain—have gradually been forgotten. We hope to awaken people’s interest in this precious cultural asset. At the same time, we also want to ensure that the image of Union Bank, as an institution who is deeply concerned for Taiwanese culture, is firmly ‘deposited’ in our hearts and minds.

Credits

Name Company Position
Alice Chou DENTSU TAIWAN INC. Executive Creative Director
Samuel Cheng DENTSU TAIWAN INC. Creative Director
Akira Chen DENTSU TAIWAN INC. Art Director
Bo Yao Song DENTSU TAIWAN INC. Art Director
Phoebe Yang DENTSU TAIWAN INC. Copywriter