R NINET CUSTOM PROJECT - FINAL CHAPTER

TitleR NINET CUSTOM PROJECT - FINAL CHAPTER
ClientBMW MOTORRAD
Product / ServiceMOTORCYCLES
CategoryB01. Internet Film
EntrantHAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Entrant Company HAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Advertising Agency HAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Media Agency HAKUHODO Tokyo, JAPAN
Production Company EXTREME Tokyo, JAPAN
Production Company 2 RIGHTUP Kawasaki-Shi, Kanagawa, JAPAN

Brief Explanation

We invited four underground motorbike custom builders to reimagine and fully customize the new BMW Motorrad "R nineT”model. The story begins with Ola Stenegard, Head of Vehicle Design, BMW Motorrad, who was then introduced to the custom builders who were each given a bike and 5 months in which to fully redesign it in their own particular style. We followed each individual design journey from initial concept, reconstruction and new bike creation. We captured the ups and downs plus the struggles, test stages and in depth design and engineering process. In the final chapter, we captured the “Reveal Day" as the finished bikes were presented for the first time to an emotional and speechless Mr. Stenegard. Along with the 6 chapters of film, we created a dedicated online site and SNS content to report on regular “customise status updates,” we arranged to exhibit the four finished bikes at a variety of events and trade shows both in Japan and in overseas. The project became a key initiator to re-imagine modern day "Easy rider" momentum from Japan to the world.

Credits

Name Company Position
David Morgan Havas worldwide Tokyo Executive Creative Director
Atsushi Ishiwata Havas worldwide Tokyo Creative Director
Kazuya Mori extreme inc. Executive Producer
Shinya Kobayashi extreme inc. Video Director
Atsushi Shouda K5 Cinematographer
Hiromitsu Ito RIGHTUP inc. Cinematographer
Masayoshi Yamaguchi Freelance Cinematographer
Yoko Matsuda K5 Sound Recordist
Hiromitsu Yamanaka K5 Sound Recordist
Shinya Kobayashi extreme inc. Editor
Osamu Araya Freelance CG Visual Effects
Ken Takayanagi Freelance Photographer
Sachiko Hori Freelance Hair Makeup Artist
Tsuguyo Hori Freelance Stylist
Susumu Fukuda Canyon Service Transport Service
Tadashi Kono Freelance Coordinator
Peter Moody Havas Worldwide Tokyo Managing Director
Kosuke Mizutani Havas Worldwide Tokyo Account Director
Noriyoshi Nagane Havas Worldwide Tokyo Account Executive
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