Title | MY DAD'S STORY |
Brand | METLIFE ASIA |
Product / Service | INSURANCE, SAVINGS AND INVESTMENTS |
Category | B01. Internet Film |
Entrant | SOHO SQUARE BANGKOK, THAILAND |
Entrant Company | SOHO SQUARE BANGKOK, THAILAND |
Advertising Agency | SOHO SQUARE BANGKOK, THAILAND |
Production Company | PHENOMENA Bangkok, THAILAND |
Production Company 2 | MATAD Bangkok, THAILAND |
Production Company 3 | CINE DIGITAL SOUND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Torpun Lersin | Soho Square A Branch Office of WPP (Thailand) Ltd. | Executive Creative Director |
Nuttayut Sankla | Soho Square A Branch Office of WPP (Thailand) Ltd. | Art Director |
Katesuda Yimcharoen | Soho Square A Branch Office of WPP (Thailand) Ltd. | Copywriter |
Wanramai Aurtaveekul | Soho Square A Branch Office of WPP (Thailand) Ltd. | Managing Director |
Jirapitch Khanitthanant | Soho Square A Branch Office of WPP (Thailand) Ltd. | Communications Executive |
Pakpimon Saebae | Soho Square A Branch Office of WPP (Thailand) Ltd. | Project Manager |
Kunchalee Sumleerat | Soho Square A Branch Office of WPP (Thailand) Ltd. | Planning Director |
Maureen Tan | Soho Square A Branch Office of WPP (Thailand) Ltd. | Planning Director |
Thanonchai Sornsriwichai | Phenomena Co Ltd | Director |
Manop Boonwipas | Matad Co Ltd. | Editor |
Chumpol Sepswasdi | Cine Digital Sound Studio Co Ltd | Sound Engineer |
My dad’s story – which is heard through a young girl’s voice as she reads her award-winning school essay – is the story of her relationship with her father. Her essay captures her adoration and love for him, her “Superman”, who does everything to care for her and make her happy. However, there’s one problem: he lies. But his lies are the lies of love, meant to shield her from the truth of the father’s stress and struggle to make ends meet, and to give her the best in life – an education which may lead her to have a better life than he has in the future. And despite her young age, the young girl sees the truth of his sacrifices. It’s a tale of love, dedication, and – ultimately – their joint realization that despite the struggles, there can always be a better tomorrow.