MY DAD'S STORY

Silver Spike
TitleMY DAD'S STORY
ClientMETLIFE ASIA
Product / ServiceINSURANCE, SAVINGS AND INVESTMENTS
CategoryB01. Internet Film
EntrantSOHO SQUARE BANGKOK, THAILAND
Entrant Company SOHO SQUARE BANGKOK, THAILAND
Advertising Agency SOHO SQUARE BANGKOK, THAILAND
Production Company PHENOMENA Bangkok, THAILAND
Production Company 2 MATAD Bangkok, THAILAND
Production Company 3 CINE DIGITAL SOUND Bangkok, THAILAND

Brief Explanation

My dad’s story – which is heard through a young girl’s voice as she reads her award-winning school essay – is the story of her relationship with her father. Her essay captures her adoration and love for him, her “Superman”, who does everything to care for her and make her happy. However, there’s one problem: he lies. But his lies are the lies of love, meant to shield her from the truth of the father’s stress and struggle to make ends meet, and to give her the best in life – an education which may lead her to have a better life than he has in the future. And despite her young age, the young girl sees the truth of his sacrifices. It’s a tale of love, dedication, and – ultimately – their joint realization that despite the struggles, there can always be a better tomorrow.

Credits

Name Company Position
Torpun Lersin Soho Square A Branch Office of WPP (Thailand) Ltd. Executive Creative Director
Nuttayut Sankla Soho Square A Branch Office of WPP (Thailand) Ltd. Art Director
Katesuda Yimcharoen Soho Square A Branch Office of WPP (Thailand) Ltd. Copywriter
Wanramai Aurtaveekul Soho Square A Branch Office of WPP (Thailand) Ltd. Managing Director
Jirapitch Khanitthanant Soho Square A Branch Office of WPP (Thailand) Ltd. Communications Executive
Pakpimon Saebae Soho Square A Branch Office of WPP (Thailand) Ltd. Project Manager
Kunchalee Sumleerat Soho Square A Branch Office of WPP (Thailand) Ltd. Planning Director
Maureen Tan Soho Square A Branch Office of WPP (Thailand) Ltd. Planning Director
Thanonchai Sornsriwichai Phenomena Co Ltd Director
Manop Boonwipas Matad Co Ltd. Editor
Chumpol Sepswasdi Cine Digital Sound Studio Co Ltd Sound Engineer
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