#MY NAME

Title#MY NAME
ClientCCTV
Product / ServiceCCTV
CategoryA10. Publications & Media
EntrantFRED & FARID SHANGHAI, CHINA
Entrant Company FRED & FARID SHANGHAI, CHINA
Advertising Agency FRED & FARID SHANGHAI, CHINA
Production Company GWANTSI Shanghai, CHINA

Brief Explanation

At the stroke of Chinese New Year, we aired a film inviting people to reflect upon the meaning of their name. Because unlike others, every Chinese name has a literal and symbolic meaning. We created a massive online map where people could pin their name and its meaning to their hometown. This drove an even more massive discussion on social. People passionately shared, from big name celebrities to, more importantly, every day Chinese from every tier city.

Credits

Name Company Position
Fred & Farid FRED & FARID SHANGHAI Chief Creative Officers
Feng Huang FRED/FARID SHANGHAI Creative Director
Jing QIAN, Aser CAO, Chris WANG FRED & FARID SHANGHAI Copywriter
Jihjan Lee FRED & FARID SHANGHAI Art Director
JING QIAN FRED & FARID SHANGHAI Brand Strategist
Terry JIN, Joey WANG FRED & FARID SHANGHAI Agency Producer
May XIAO, Susanna DING, Vivian LIAO FRED & FARID SHANGHAI Developer/Account
Yan JUE PO Shanghai Post Producer
Blinde WU FRED & FARID SHANGHAI Music Supervisor
Limin WANG Gwantsi Director
Chenyu JIN - Photographer
Blinde WU, Bobo ZHOU FRED & FARID SHANGHAI Editor