#MY NAME
| Title | #MY NAME |
| Brand | CCTV |
| Product / Service | CCTV |
| Category | A10. Publications & Media |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Production Company | GWANTSI Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
| Feng Huang | FRED/FARID SHANGHAI | Creative Director |
| Jing QIAN, Aser CAO, Chris WANG | FRED & FARID SHANGHAI | Copywriter |
| Jihjan Lee | FRED & FARID SHANGHAI | Art Director |
| JING QIAN | FRED & FARID SHANGHAI | Brand Strategist |
| Terry JIN, Joey WANG | FRED & FARID SHANGHAI | Agency Producer |
| May XIAO, Susanna DING, Vivian LIAO | FRED & FARID SHANGHAI | Developer/Account |
| Yan JUE | PO Shanghai | Post Producer |
| Blinde WU | FRED & FARID SHANGHAI | Music Supervisor |
| Limin WANG | Gwantsi | Director |
| Chenyu JIN | - | Photographer |
| Blinde WU, Bobo ZHOU | FRED & FARID SHANGHAI | Editor |
Brief Explanation
At the stroke of Chinese New Year, we aired a film inviting people to reflect upon the meaning of their name. Because unlike others, every Chinese name has a literal and symbolic meaning. We created a massive online map where people could pin their name and its meaning to their hometown. This drove an even more massive discussion on social. People passionately shared, from big name celebrities to, more importantly, every day Chinese from every tier city.