ON MOTHER'S DAY
| Title | ON MOTHER'S DAY |
| Brand | PEERLESS PRODUCTS MANUFACTURING CORP |
| Product / Service | CHAMPION DETERGENT |
| Category | B01. Internet Film |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Joey David- Tiempo | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Ryan Rubillar | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Joey David-Tiempo | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Dennis Claveria | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Cj de Silva | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Abi Capa | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Pia Ana Ugarte | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Sunny Lucero | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
| Francis Bagnes | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
| Maria Ancheta | free lancer | Director |
| Sunny Lucero | TBWA\SANTIAGO MANGADA PUNO | line producer |
| Francis Bagnes | TBWA\SANTIAGO MANGADA PUNO | line producer |
| Anne Monzon | Free lancer | Directory of Photography |
| Sound Design Inc | Sound design Inc | Post Production |
| How's Everything | How's Everything | Post Production |
| Paolo Escanillas | free lancer | sound designer |
| jasper perez | free lancer | Musical Arranger/composer |
Brief Explanation
In the Philippines, Champion has successfully built its brand name among mothers by talking about product superiority. As gratitude, on Mother’s Day, Champion paid tribute to the women who’ve pushed the brand to the top. The idea: film women who’ll become mothers on Mother’s Day. And so in the early morning of May 10 2015, Mother’s Day, we deployed different teams to various hospitals to follow women who will give birth for the first time. The team captured each moment of delivery: from the mother’s labor until the child’s birth. The online film was edited and uploaded on facebook on the same day, Mother’s Day; reminding us all that whenever a child is born, a mother is also born.