ON MOTHER'S DAY

TitleON MOTHER'S DAY
ClientPEERLESS PRODUCTS MANUFACTURING CORP
Product / ServiceCHAMPION DETERGENT
CategoryB01. Internet Film
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

In the Philippines, Champion has successfully built its brand name among mothers by talking about product superiority. As gratitude, on Mother’s Day, Champion paid tribute to the women who’ve pushed the brand to the top. The idea: film women who’ll become mothers on Mother’s Day. And so in the early morning of May 10 2015, Mother’s Day, we deployed different teams to various hospitals to follow women who will give birth for the first time. The team captured each moment of delivery: from the mother’s labor until the child’s birth. The online film was edited and uploaded on facebook on the same day, Mother’s Day; reminding us all that whenever a child is born, a mother is also born.

Credits

Name Company Position
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Creative Director
Joey David- Tiempo TBWA\SANTIAGO MANGADA PUNO Creative Director
Ryan Rubillar TBWA\SANTIAGO MANGADA PUNO Copywriter
Joey David-Tiempo TBWA\SANTIAGO MANGADA PUNO Copywriter
Dennis Claveria TBWA\SANTIAGO MANGADA PUNO Art Director
Cj de Silva TBWA\SANTIAGO MANGADA PUNO Art Director
Abi Capa TBWA\SANTIAGO MANGADA PUNO Art Director
Pia Ana Ugarte TBWA\SANTIAGO MANGADA PUNO Art Director
Sunny Lucero TBWA\SANTIAGO MANGADA PUNO Agency Producer
Francis Bagnes TBWA\SANTIAGO MANGADA PUNO Agency Producer
Maria Ancheta free lancer Director
Sunny Lucero TBWA\SANTIAGO MANGADA PUNO line producer
Francis Bagnes TBWA\SANTIAGO MANGADA PUNO line producer
Anne Monzon Free lancer Directory of Photography
Sound Design Inc Sound design Inc Post Production
How's Everything How's Everything Post Production
Paolo Escanillas free lancer sound designer
jasper perez free lancer Musical Arranger/composer
Links
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