STORY OF PEOPLE WHO BECAME STARS

TitleSTORY OF PEOPLE WHO BECAME STARS
ClientKB CARD
Product / ServiceSTARSHOP
CategoryB02. Viral Film
EntrantJ. WALTER THOMPSON KOREA Seoul, SOUTH KOREA
Entrant Company J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA
Advertising Agency J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA

Brief Explanation

Viral video of ‘Story of people who became stars’ was created based on the ideas of mystery movie’s preview video. HyeJa Kim, who is a typical mom image that everyone loves in Korea, is giving an interview like as some other characters’ mom. She is recalling memories of their childhood or past. They always have called out ‘One more time’ unconditionally. The question arises why they always have shouted out ‘One more time’ And the last scene give the reason with a exhilarating reversal. They become a starshop’s manager finally. The film is delivering the message that Srarshop’s benefit is ‘One more time’ and exposing the brand.

Credits

Name Company Position
Gyoo Yong Oh JWT ADventure CCO
JinCheol Park JWT ADventure CD
JiHoon Kim JWT ADventure AD
Sangkyu Lee JWT ADventure CW
JinMin Kim JWT ADventure AD
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