FOCUS ON FULL FRAME

TitleFOCUS ON FULL FRAME
ClientNIKON
Product / ServiceD750 CAMERA
CategoryA03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
EntrantJ. WALTER THOMPSON KOREA Seoul, SOUTH KOREA
Entrant Company J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA
Advertising Agency J. WALTER THOMPSON KOREA Seoul, SOUTH KOREA

Brief Explanation

The key word is full frame as a most standards to separate out professional model and diffusion model. While traveling for getting landscape photography, a guy who has near-professional photograph technique was caught in the sudden shower. When taking brief shelter from rain under the eaves, he came across wives making natural dyes in traditional Korean village, and snapped a vivid picture of their images even splattering water drops by high-performance camera. This film is conveying the message about not only Nikon’s excellent Auto-focus feature, but also comfortable & high-class tone and manner. It brings more credibility to the message.

Credits

Name Company Position
Gyoo Yong Oh JWT ADventure CCO
Chan Kim JWT ADventure CD
Seungkook Kang JWT ADventure CD
Kyujung Lee JWT ADventure CD
Sungkook Lee JWT ADventure CW