SKIP

Short List
TitleSKIP
ClientGABRIELA
Product / ServiceVIOLENCE AGAINST WOMEN
CategoryB04. Screens & Events
EntrantDDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Entrant Company DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Advertising Agency DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Production Company ABRACADABRA Makati City, THE PHILIPPINES

Brief Explanation

The interactive film demonstrates the more you skip the video, the worse the violence gets. It begins with a man who just came from work, his wife comes over to greet him. When the viewer tries to skip the video, he immediately sees the man’s hand striking the woman. The scene plays out and the skip button reappears. When the viewer again tries to skip the video, the violence escalates. This continues until the woman is thrown down the stairs and the words “Skipping the issue only makes it worse” appears. After which, the end tag containing Gabriela’s hotline appears. If the viewer chooses to watch the whole film without skipping, he or she sees a relatively mundane chronicle of a man arriving from work, about to become angry at his wife but doesn’t follow through because someone is watching. The viewer is then informed because he didn’t skip the issue of domestic violence, he helped prevented it.

Credits

Name Company Position
Merlee Jayme DDB DM9JaymeSyfu/Digit Chief Creative Officer
Jerry Hizon DDB DM9JaymeSyfu/Digit Executive Creative Director
Carlo Herrera DDB Dm9jaymesyfu/Digit Copywriter
Tel Castillo DDB DM9JaymeSyfu/Digit Art Director
JR Ignacio DDB DM9JaymeSyfu/Digit Developer
Alexandra Cruz DDB Dm9jaymesyfu/Digit Copywriter
Cesca Veneracion DDB DM9JaymeSyfu/Digit Designer
Gabbie Santiago DDB DM9JaymeSyfu/Digit Account Director
Tanya Blay Freelance Producer
Carlo Perlas Tower Of Doom Producer
Nick Santiago Abracadabra Director
Mike Talampas Abracadabra Director
Danny Anonuevo Editcube Editor
JR Ignacio DDB DM9JaymeSyfu/Digit Editor
Tats Paman Sound Design Sound Engineer
Links
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