Title | SAMURAI IN MANCHESTER |
Brand | NISSIN FOODS |
Product / Service | NISSIN FOODS |
Category | B01. Internet Film |
Entrant | DRILL Tokyo, JAPAN |
Entrant Company | DRILL Tokyo, JAPAN |
Advertising Agency | DRILL Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | UNIT9 London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Naoya Hosokawa | Drill | Creative Director |
Tatsuyuki Hamada | Drill | Planner |
Tomoyuki Hirota | Drill | Planner |
Tomoyasu Katagai | Drill | Producer |
Hotsumi Iguchi | FLN | International Project Coordinator |
Takehiko Shimura | Dentsu | Account Executive |
Hiroaki Dehari | Dentsu | Account Executive |
Dale Healy | UNIT9 | Producer |
Luke Fogg | UNIT9 | Production Coordinator |
Tom Elliott | A Common Future | Director / DOP |
Simon Reichel | A Common Future | Director |
This is what we did to spread Nissin Foods’ corporate message —"Hungry to win!"—throughout the world as they strive for the top of the global food industry. Picture halftime during a Manchester United match, as the world watches. Onto that scene appear a red-armored “SAMURAI”—the same as the Nissin corporate color— and three black-clad “NINJA” who then break out into a performance of stunning ball techniques on the pitch. We filmed this before a live crowd at Old Trafford and then transmitted the video worldwide. The video had quite an effect: Imagine a chase scene of a samurai sprinting through the streets—and rooftops—of Manchester while kicking a football—all without a single pixel of CGI, nothing but unadulterated freestyle techniques.