SAMURAI IN MANCHESTER

TitleSAMURAI IN MANCHESTER
BrandNISSIN FOODS
Product / ServiceNISSIN FOODS
CategoryB01. Internet Film
EntrantDRILL Tokyo, JAPAN
Entrant Company DRILL Tokyo, JAPAN
Advertising Agency DRILL Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company UNIT9 London, UNITED KINGDOM

Credits

Name Company Position
Naoya Hosokawa Drill Creative Director
Tatsuyuki Hamada Drill Planner
Tomoyuki Hirota Drill Planner
Tomoyasu Katagai Drill Producer
Hotsumi Iguchi FLN International Project Coordinator
Takehiko Shimura Dentsu Account Executive
Hiroaki Dehari Dentsu Account Executive
Dale Healy UNIT9 Producer
Luke Fogg UNIT9 Production Coordinator
Tom Elliott A Common Future Director / DOP
Simon Reichel A Common Future Director

Brief Explanation

This is what we did to spread Nissin Foods’ corporate message —"Hungry to win!"—throughout the world as they strive for the top of the global food industry. Picture halftime during a Manchester United match, as the world watches. Onto that scene appear a red-armored “SAMURAI”—the same as the Nissin corporate color— and three black-clad “NINJA” who then break out into a performance of stunning ball techniques on the pitch. We filmed this before a live crowd at Old Trafford and then transmitted the video worldwide. The video had quite an effect: Imagine a chase scene of a samurai sprinting through the streets—and rooftops—of Manchester while kicking a football—all without a single pixel of CGI, nothing but unadulterated freestyle techniques.

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