COUPLES

TitleCOUPLES
ClientEUREKA
Product / ServiceSMARTPHONE APPLICATION
CategoryB01. Internet Film
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

‘Couples’ – it is the first app ever in Japan designed for couples, filled with various functions and services that bring excitement to their relationships. ‘Couples’ is there not only in their good times but also in their bad times, by creating a private album for them or sending notifications of their anniversary, for example. In order to introduce ‘Couples’ as a humane app, we made the video like a romance drama and used the song of a popular singer in Japan, encouraging Japanese young people, who tend to spend more time with smartphones than with TV, to share it on SNS.

Credits

Name Company Position
Shinichiro Hashizume HAKUHODO Inc. Creative Director
Nanae Kawashima HAKUHODO Inc. Art Director
Sayuri Kimura HAKUHODO Inc. Account Director
Sayaka Muramatsu Freelance Planner
Takayuki Yamazaki AOI Pro. Producer
Susumu Hirama AOI Pro. Producer
Saiko Imamura AOI Pro. Production Manager
Yoshiko Yoshida SAKAMOTO Office Director
Orie Ichihashi KAYOKO SATO Office Cameraman
Takuya Sakimoto Freelance Lighting
Akihiro Shiraishi Freelance Art
TEE/forever my love UNIVERSAL MUSIC JAPAN Music Artist/Title
Takumi Hariya Freelance Editor(off line)
Takahiro Uchida IMAGICA Inc. Editor(on line)
Toru Komatsu DEFENSE Inc. Mixer
Links
Entry URL