Product / ServiceDHC FORSKOHLII
CategoryA04. Cosmetics, Beauty, Toiletries and Pharmacy
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

The aim was to make an impact. Japan is a country where being on a diet is so popular there are tons of relevant methods and ads flooding in. Our goal was not to be buried in but to stand out among them, give easy explanation, and let the audience understand with their right brain intuitively, not with their left one. We also encouraged them to share it on SNS.


Name Company Position
Shinichiro Hashizume HAKUHODO Inc. Creative Director
Shin Nagashima HAKUHODO Inc. Art Director
Gen Sakuramachi HAKUHODO Inc.
Sayaka Muramatsu Freelance Planner
Takayuki Yamazaki AOI Pro. Producer
Susumu Hirama AOI Pro. Producer
Yohei Fujita AOI Production Manager
Yoshinari Kamiya Kamiya Office Director
Mikio Hasui Mikio HASUI Photographs Cameraman
Norikiyo Fujii Fujii Office Lighting
Hidetoshi Matsuura CRAWL Editor(on line)
Hirokazu Okamoto PPC Editor(off line)
Tadao Tasai Freelance Mixer
Yuichi Sakaguchi P-CAMP Music