FIGHTER

TitleFIGHTER
ClientPRU LIFE UK
Product / ServiceINSURANCE
CategoryA11. Financial Products & Services
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Media Agency MAXUS GLOBAL Manila, THE PHILIPPINES
Production Company POSTMANILA Makati City, THE PHILIPPINES

Brief Explanation

This is a story about Filipino fighters supporting their fighter. It takes place on Bantayan, Cebu. A remote island in the Philippines--home to some of Pacquiao's biggest fans. Bantayan's residents are also some of the country's toughest fighters. They have been struggling to recover from the effects of a vicious storm for over a year. They continue to live without electricity. So Pru Life U.K brought Manny's big fight to the island, live via satellite. Documenting the united strength and resilience of the Filipino people.

Credits

Name Company Position
David Guerrero BBDO Guerrero Chief Creative Officer, Copywriter
Tony Harris BBDO Guerrero Chief Executive Officer
Dale Lopez BBDO Guerrero Executive Creative Director, Art Director
Rachel Teotico-Yulo BBDO Guerrero Creative Director, Copywriter
Jamie Que BBDO Guerrero Copywriter
Emman Carandang BBDO Guerrero Art Director
Ombet Traspe BBDO Guerrero General Manager
CJ Roque BBDO Guerrero Head of Accounts
Roshan Nandwani BBDO Guerrero Head of Digital
Ethel Dino-Datario BBDO Guerrero Group Account Director
Larah Lee BBDO Guerrero Account Manager
Cristina Buenaventura BBDO Guerrero Deputy Head of Planning
Gail Narcisa BBDO Guerrero Digital Designer
Idda Aguilar Just Add Water Producer
Ino Magno Just Add Water Producer
Lyle Sacris Film Pabrika Director
Belle Tiongco Pru Life UK SVP and Chief Marketing Officer
Harish Agarwal Pru Life UK Senior Regional Manger- Brand, Advertising, and Research
Joy Panaguiton BBDO Guerrero Final Artist