MOTHERS...

Short List
TitleMOTHERS...
ClientTOKYO GAS CO.
Product/ServiceTOKYO GAS
CategoryA13. Commercial Public Services
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU CREATIVE X Tokyo, JAPAN

Brief Explanation

The story follows a son during his last year of college as he begins to notice all the things that makes a mother- How her voice changes when she answers the phone. How she can’t quite text. How easily she cries. How strangely intuitive she can be. How she gets over-excited when she receives presents. Depicted through the many relatable and funny episodes that symbolize what mothers are to us,we see his deep appreciation and affection towards her who will always care for her family and be “THE BEST COOK IN THE WORLD”. And TOKYO GAS is always there to help bond families through every mother’s cooking. 

Credits

Name Company Position
YOSHIMITSU SAWAMOTO DENTSU INC. Executive Creative Director
SOHEI OKANO/MIWAKO HOSOKAWA/TAIGA IWATA DENTSU INC. Copywriter
HIDEKAZU YOSHIDA/YOHEI WAKANO/CHIKAKO SANO DENTSU INC. Account Executive
KOJI WADA/HIROAKI TANAKA DENTSU INC. Agency Producer
MASAHIRO TAKATA Freelance Director
NORIMICHI KASAMATSU Freelance Cinematographer
KENICHI MIZUNO Freelance Gaffer
RIEKO AKUTSU/SHIGEKI CHAYA Freelance Editor
TOMONORI IIDA/NAOYA OGATA DENTSU CREATIVE X INC. Producer
YUKA GOGUN//TAKUMI MURASHIMA/KEI IHARA DENTSU CREATIVE X INC. Production Manager
MELODY PUNCH MELODY PUNCH INC. Sound Production Company
EIKO SAKURAI Freelance Music Composer
YOSHITO MORITA Freelance Sound Designer
DIGITAL GARDEN DIGITAL GARDEN INC. Special Effects Company