DIVE IN THE DESERT

TitleDIVE IN THE DESERT
ClientSAMSUNG
Product / ServiceGEAR VR
CategoryB03. Branded Content & Entertainment Film
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA
Production Company RAPID VR Sydney, AUSTRALIA
Production Company 2 THE POOL COLLECTIVE Sydney, AUSTRALIA
Production Company 3 WE LOVE JAM Sydney, AUSTRALIA

Brief Explanation

The launch of Samsung Gear VR, a virtual reality headset, by creating a ‘dive shop’ in land locked Alice Springs, where customers could come and try a 360-degree shark diving film, which lets users experience the underwater home of great white sharks without even donning a wetsuit. They captured underwater footage of the great whites near Port Lincoln in South Australia, including a 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig. The footage was used to create the immersive film ‘The Dive’ and then established a Dive Shop for Samsung in Alice Springs and invited locals to experience the shark dive using the Samsung device. Their reactions were then recorded and edited into a short video.

Credits

Name Company Position
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Kieran Ots/Zaid Al-Asady Leo Burnett Sydney Creative Director
Kieran Ots/Zaid Al-Asady Leo Burnett Sydney Copywriter/Art Director
Misha Mcdonald/Sharon Edmondston Leo Burnett Sydney Creative Group Head
Jeremy Devilliers Leo Burnett Sydney Operations Director
Amanda Quested Leo Burnett Sydney Client Service Director
Laura Dowling/Grace Kluver Leo Burnett Sydney Account Management
Laurent Marcus Leo Burnett Sydney Integrated Producer
Farhan Amjad Leo Burnett Sydney Digital Developer
Taylor Steele Rapid VR VR Video Director
Susannah DiLallo Rapid VR Executive Producer
Rita Gagliardi Rapid VR Producer
Christopher Ireland The Pool Collective Director