'HIT THE BIG TIME ON A BIG NETWORK'

Title'HIT THE BIG TIME ON A BIG NETWORK'
ClientCSL MOBILE
Product / ServiceTELCOMMUNICATIONS PROVIDER
CategoryA13. Commercial Public Services
EntrantUTH CREATIVE GROUP Hong Kong, HONG KONG
Entrant Company UTH CREATIVE GROUP Hong Kong, HONG KONG
Advertising Agency UTH CREATIVE GROUP Hong Kong, HONG KONG
Media Agency OMD HONG KONG, HONG KONG
Production Company FILM FACTORY Hong Kong, HONG KONG

Brief Explanation

The TV commercial features sentimental scenarios from everyday life that underscore how mobile network speed can shape an individual’s fortunes. Narrative is supplied by Dayo Wong, a stand-up comedian, actor and singer-songwriter known for his quick wit and entertaining TV talk shows. Digital citizens win more friends and “likes” via social media simply by posting pictures more swiftly. The commercial’s disruptive concept suggests how a young woman could lose her boyfriend as a result of a sluggish messaging response. Speed is therefore cited as the “essence of winning” in modern life. For example, faster connectivity helps traders to beat their competitors. When we are not fast enough, we cannot reap the full benefits offered by the world around us. csl provides Hong Kong’s fastest mobile network speed specification of 300Mbps, giving us more power from the best resources. The result is that we can all achieve more in a second, than we could previously accomplish in an hour. We move faster and live bigger.

Credits

Name Company Position
Desmond So Uth Creative Group Limited Managing Partner
Charles Wong Uth Creative Group Limited Creative Partner
Noel Yuen Uth Creative Group Limited Group Account Director
Siren Mak Uth Creative Group Limited Associate Account Director
Kenneth Poon Uth Creative Group Limited Account Manager
Samantha Leung Uth Creative Group Limited Account Executive
Dia Nip Uth Creative Group Limited Senior Art Director
Kay Lee Uth Creative Group Limited Art Director
Hoon Leung Uth Creative Group Limited Associate Art Director
Kiren Kwong Uth Creative Group Limited Copywriter
Ada Lee Uth Creative Group Limited Head of Digital
Chow Kam Wing The Film Factory Ltd Film Director
Lam Kwok Shing, Bruce CSL Mobile Limited Chief Marketing Officer
CSL Mobile Marketing Team CSL Mobile Limited
Alex Fong OMD Planning Manager
Rudy Lui OMD Group Head
Kimmy Lee OMD Media Executive
Wendy Lau OMD Associate Buying Director
Dennis Leung OMD Senior Buyer
Vanessa Ching OMD Digital Executive