Title | 'HIT THE BIG TIME ON A BIG NETWORK' |
Brand | CSL MOBILE |
Product / Service | TELCOMMUNICATIONS PROVIDER |
Category | A13. Commercial Public Services |
Entrant | UTH CREATIVE GROUP Hong Kong, HONG KONG |
Entrant Company | UTH CREATIVE GROUP Hong Kong, HONG KONG |
Advertising Agency | UTH CREATIVE GROUP Hong Kong, HONG KONG |
Media Agency | OMD HONG KONG, HONG KONG |
Production Company | FILM FACTORY Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Desmond So | Uth Creative Group Limited | Managing Partner |
Charles Wong | Uth Creative Group Limited | Creative Partner |
Noel Yuen | Uth Creative Group Limited | Group Account Director |
Siren Mak | Uth Creative Group Limited | Associate Account Director |
Kenneth Poon | Uth Creative Group Limited | Account Manager |
Samantha Leung | Uth Creative Group Limited | Account Executive |
Dia Nip | Uth Creative Group Limited | Senior Art Director |
Kay Lee | Uth Creative Group Limited | Art Director |
Hoon Leung | Uth Creative Group Limited | Associate Art Director |
Kiren Kwong | Uth Creative Group Limited | Copywriter |
Ada Lee | Uth Creative Group Limited | Head of Digital |
Chow Kam Wing | The Film Factory Ltd | Film Director |
Lam Kwok Shing, Bruce | CSL Mobile Limited | Chief Marketing Officer |
CSL Mobile Marketing Team | CSL Mobile Limited | |
Alex Fong | OMD | Planning Manager |
Rudy Lui | OMD | Group Head |
Kimmy Lee | OMD | Media Executive |
Wendy Lau | OMD | Associate Buying Director |
Dennis Leung | OMD | Senior Buyer |
Vanessa Ching | OMD | Digital Executive |
The TV commercial features sentimental scenarios from everyday life that underscore how mobile network speed can shape an individual’s fortunes. Narrative is supplied by Dayo Wong, a stand-up comedian, actor and singer-songwriter known for his quick wit and entertaining TV talk shows. Digital citizens win more friends and “likes” via social media simply by posting pictures more swiftly. The commercial’s disruptive concept suggests how a young woman could lose her boyfriend as a result of a sluggish messaging response. Speed is therefore cited as the “essence of winning” in modern life. For example, faster connectivity helps traders to beat their competitors. When we are not fast enough, we cannot reap the full benefits offered by the world around us. csl provides Hong Kong’s fastest mobile network speed specification of 300Mbps, giving us more power from the best resources. The result is that we can all achieve more in a second, than we could previously accomplish in an hour. We move faster and live bigger.