THE HUNT
| Title | THE HUNT |
| Brand | BMW M CHINA |
| Product / Service | BMW M |
| Category | B01. Internet Film |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company | INTERONE CHINA Beijing, CHINA |
| Advertising Agency | INTERONE CHINA Beijing, CHINA |
| Production Company | P.I.G. CHINA Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Danilo Villanueva | Interone China | Executive Creative Director |
| Xiaolei Dai | Interone China | Creative Director |
| YY Wang | Interone China | Art Director |
| Li Xue | Interone China | Art Director |
| Stan Zhang | Interone China | Copywriter |
| Kevin Xu | Interone China | Copywriter |
| Eric Yang | Interone China | General Manager |
| Amy Poon | Interone China | Business Director |
| Ariel Zheng | Interone China | Account Manager |
| Hana Wang | Interone China | Account Manager |
| Chloe Wang | Interone China | Account Executive |
| Nick Dodet | P.I.G China | Executive Producer |
| Xintai Feng | P.I.G China | Executive Producer |
| Alessandro Pacciani | P.I.G China | Director |
| Paul Meyers | P.I.G China | Dop |
| Marco Battiloro | P.I.G China | Editor |
| Billy Becket | Fin Design | Managing Director |
| Blake Druery | Fin Design | Lead Compositor |
Brief Explanation
What is the key to victory on racing tracks? What challenges the precise control of a racing car the most? Is it a fierce race? Or a sprint that reveals the engine's power? It is the curves! Conquer the curves control the race! At the 2015 BMW China M Experience Day, we created a legendary hunt for curves at selected racing tracks in Shanghai. Projectors were placed to create the holographic frames of a BMW M4 on the different corners of the track, so the audience could witness how the M hunters drive their BMW M4 in hunt of their prey, by perfectly matching the hologram projected frames at very high speeds.